Expert guides on web hosting, WordPress, security, SEO, and preparing your business for the AI era.
Most local business websites claim trust. Lockerfella publishes the evidence. A walk through a live UK locksmith site that maps every E-E-A-T letter to dated, named, verifiable proof, framed against Google's 15 May 2026 non-commodity guidance and the May 2026 core update.
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The follow-up to our beginner introduction. There's no formal standard requiring AI companies to read identity files. That's normal. Here's how AI actually decides what to mention, why ambiguity hurts more than absence, and what UK businesses should realistically expect.
10 structured files tell AI systems like ChatGPT and Claude exactly what your business does. Most websites have zero. Here's what each file does, how they work together, and why you need all 10.
ChatGPT doesn't search the web for every question. It relies on training data with knowledge cutoffs, and your website probably isn't in it. Here's why AI can't find your business and the practical steps to fix it.
The beginner introduction to AI identity files. They are plain text files that tell ChatGPT, Claude, and Gemini exactly who your business is. Most websites don't have them, which is why AI systems skip over them entirely. Here's what they are, why they matter, and how to get started. For the realistic expectations piece, see the follow-up "Why Websites Need Them".
800 million people use ChatGPT every week. Google AI Overviews appear in 60% of searches. Yet 97% of websites have no AI identity files. Here's what that's costing UK businesses and how to fix it.
Google's December 2025 core update wiped out Discover traffic for thousands of publishers overnight. Some lost 98% of impressions. Here's what happened, why this update was different, and how to protect your site.
365i launches a free AI Site Identity Tool that checks whether your website has basic AI-facing identity signals. With 194,000 sites adopting llms.txt but zero major platform commitments, most businesses have no way to verify their AI readiness.
Grok AI spread false information about the Bondi Beach terrorist attack, inventing a fictional hero and misidentifying victims. Here's why UK WordPress site owners using AI for content need to pay attention to the Online Safety Act and implement proper verification workflows.
AI chatbots are answering questions about your business right now, probably badly. Four small text files (llms.txt, ai.txt, brand.txt, ai.json) tell ChatGPT, Claude, and Gemini exactly what you do, what you sell, and how to describe you.
PHP 8.1 reached end-of-life on 31 December 2025. Four months on, WP Cloud, Pagely, and WordPress VIP have force-migrated their customers, but roughly 55% of the top million PHP sites are still running an EOL version. Here's what happened, what the host-driven upgrades actually broke, and how to get off PHP 8.1 now if you haven't already.
WooCommerce 10.4.2 fixes four bugs that caused product editor crashes, broken shipping calculations, and checkout failures on WordPress 6.9 with PHP 8.4. Stores saw checkout rates recover from 73% to 94%.
OpenAI shipped GPT-5.2 three weeks early in December 2025 after Google's Gemini 3 topped AI benchmarks. Updated April 2026 with the GPT-5.3 and GPT-5.4 releases that followed. The "code red" worked, then the cycle kept moving.
