Included Free with All Plans

Web Optimisations
One-Click Speed

Forty server-level optimisation filters for HTML, CSS, JavaScript, and images. Built into every 365i hosting plan. No plugins to install, no code to write, no monthly fees. Toggle what you need from your control panel.

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Zero plugins required
Runs at the edge
Save profiles across sites
40 Optimisations
4 Categories
0 Plugins Needed
1-Click Activation

Server-Level Optimisation on Every Plan

365i’s Web Optimisation panel sits inside the My365i Control Panel, the same place you manage files, email, and DNS. It applies platform-level rewriting to your site’s HTML, CSS, JavaScript, and images before responses leave the server. Combine it with the global CDN and you have two layers of free performance work that customers on most other hosts pay plugins to do badly.  The panel covers forty optimisations grouped into four categories, each with a Low / Medium / High risk grade so you know what is safe to enable site-wide and what needs careful evaluation first.

Why It Matters

Server-Level Beats Plugin-Level

Optimisation that runs on the server, before anything reaches the browser, is faster, more reliable, and conflicts with nothing. Here is what you get on a 365i hosting plan that you will not get with a stack of WordPress plugins.

Faster Pages

Rewriting at the edge means fewer bytes, fewer round trips, and no PHP interpreter overhead between request and response. The work happens before WordPress even loads.

Better Core Web Vitals

LCP, CLS, and INP all benefit. Image dimension insertion alone fixes most CLS issues. Critical CSS prioritisation moves LCP into the "Good" band on real WordPress sites.

Higher Conversions

Every 100 ms shaved off page load measurably lifts conversion rate. Faster sites get further down the funnel before the visitor loses patience.

No Plugin Bloat

Optimisation plugins add their own JavaScript, their own admin overhead, and their own update churn. The panel adds none. It is the platform.

Built In

Wizard, Profiles, and One-Click Defaults

The panel ships with sensible defaults and lets you save your settings as a template to apply across every site you manage. Not sure what to enable? Try the wizard.

Optimisation Wizard

Activates every safe filter with recommended defaults. Run it once on a new site, then fine-tune from the toggles. Most WordPress sites can stay on the wizard’s output without further intervention.

Profiles

Save your current settings as a named template, then apply that template to your other sites in seconds. Indispensable if you run more than a handful of sites and want consistent performance defaults.

Risk Levels

Every toggle is graded Low, Medium, or High Risk so you can see at a glance what is safe site-wide and what needs testing. Low Risk is safe for nearly all WordPress sites. High Risk demands evaluation.

One-Click Optimisation

A single switch that applies the most popular Low Risk filters in one go. Good for the "just make it faster, I do not want to think about it" case. Toggle off any time.

All 40 Optimisations

Every Toggle, Every Description, Every Risk Level

Pick a category. Flick a toggle to see what it does. Filter by risk to see only what is safe site-wide. This is the same panel you get on every 365i hosting plan, with the same wording the platform uses.

Filter by risk:

Server-level HTML rewriting that runs at the edge before responses leave 365i's infrastructure. The platform parses every HTML response, applies the filters you have activated, then serves the rewritten result to visitors. No PHP overhead, no plugin conflicts, no theme changes.

CSS rewriting and prioritisation at the edge. Combines stylesheets, inlines critical rules, defers the rest. Reduces the number of HTTP round trips a browser needs before it can paint the page.

JavaScript rewriting at the edge. Combines, defers, minifies. Use selectively. JavaScript transformations can interact unpredictably with WordPress plugins, so risk levels matter here more than anywhere else.

Image rewriting at the edge. WebP conversion, recompression, dimension insertion, lazy loading, responsive variants, and sprite generation. The biggest LCP wins on most WordPress sites come from this category.

Add Head

Low Risk

Adds a head to the document if it encounters a <body> tag before finding a <head> tag.

Collapse Whitespace

Low Risk

Reduces the transfer size of HTML files by replacing contiguous whitespace with a single whitespace character.

Combine Heads

Medium Risk

Attempts to combine multiple <head> tags into one.

Convert Meta Tags

Low Risk

Adds a response header that matches each meta tag with an http-equiv attribute.

Elide Attributes

Medium Risk

Reduces the transfer size of HTML files by removing attributes from tags when the specified value is equal to the default value for that attribute.

Extend Cache PDFs

Low Risk

A version of Extend Cache that acts on PDFs. Unlike "Extend Cache" it applies not only to resources but also to hyperlinks.

Extend Cache

Medium Risk

Seeks to improve the cacheability of a web page's resources without compromising the ability of site owners to change the resources and have those changes propagate to users' browsers.

Pre-Resolve DNS

Low Risk

Provides hints to the browser at the beginning of the HTML, which allows the browser to pre-resolve DNS for resources on the page.

Remove Comments

Low Risk

Eliminates HTML comments, which are often used to document the code or to comment out experiments.

Remove Quotes

Low Risk

Eliminates unnecessary quotation marks from HTML attributes.

Trim URLs

Low Risk

Trims URLs by resolving them by making them relative to the base URL for the page.

Combine CSS

Low Risk

Seeks to reduce the number of HTTP requests made by a browser during page refresh by replacing multiple distinct CSS files with a single CSS file.

Fallback Rewrite CSS URLs

Medium Risk

Parses linked and inline CSS, rewrites the images found and minifies the CSS.

Flatten CSS Imports

Medium Risk

Reduces the number of HTTP round trips by combining multiple CSS resources into one.

Inline CSS

Medium Risk

Reduces the number of requests made by a web page by inserting the contents of small external CSS resources directly into the HTML document. This can reduce the time it takes to display content to the user, especially in older browsers.

Move CSS To <head>

Low Risk

Seeks to reduce the number of times the browser must re-flow the document by ensuring that the CSS styles are all parsed in the head, before any body elements are introduced.

Prioritize Critical CSS

High Risk

Improves page render times by identifying CSS rules needed to render the page, inlining those critical rules and deferring the load of the full CSS.

Rewrite CSS

Medium Risk

Parses linked and inline CSS, rewrites the images found and minifies the CSS.

Rewrite Style Attributes With URLs

Low Risk

Rewrite CSS-inline style attributes that contain URLs, for example background-images can be targeted using this filter.

Canonicalize JavaScript Libraries

Low Risk

Identifies popular JavaScript libraries that can be replaced with ones hosted for free by a JS library hosting service (the default is Google Hosted Libraries).

Combine JavaScript

Medium Risk

Seeks to reduce the number of HTTP requests made by a browser during page refresh by replacing multiple distinct JavaScript files with a single one.

Defer JavaScript

High Risk

Defer JavaScript until after the page loads to avoid render blocking.

Include JavaScript Source Maps

Low Risk

Source maps that lets all browsers how to map between a minified JavaScript file and the original, readable version so that you can see the readable version while debugging minified production code.

Inline JavaScript

Medium Risk

Reduces the number of requests made by a web page by inserting the contents of small external JavaScript resources directly into the HTML document. This can reduce the time it takes to display content to the user, especially in older browsers.

Move CSS Above Scripts

Low Risk

Seeks to make sure scripts do not block the loading of CSS resources.

Minify JavaScript

Medium Risk

Rewrites JavaScript files to remove excess whitespace and comments. In OptimizeForBandwidth mode, the minification occurs in place without changing URLs.

Convert to WEBP Animated

Medium Risk

Converts animated images to WEBP animated images.

Convert to WEBP lossless

Medium Risk

Converts any images to WEBP lossless.

Deduplicate Inlined Images

Low Risk

Reduce the transfer size of HTML files by eliminating redundant image data URLs.

Inline Images

Medium Risk

Replaces references to small images by converting them to inline data: URLs, eliminating the need to initiate new connections for fetching the image data.

Inline Preview Images

High Risk

Generates low quality versions of the images that are inlined in the HTML page. Users experience faster rendering of the page and the low quality images are replaced by high quality versions after an onload event is triggered.

Insert Image Dimensions

Low Risk

Adds width= and height= attributes to the <img> tags if they are missing. Values for the width and height attributes are computed from the image.

Lazyload Images

Medium Risk

Optimize browser rendering and reduce number of HTTP round-trips by deferring the loading of images which are not in the client's viewport.

Recompress Images

Medium Risk

Recompresses images, removing excess metadata and transforming gifs into pngs.

Resize Images

Medium Risk

Shrinks the dimensions of an image to the width= or height= attribute specified in the <img> tag or in the inline style= attribute.

Requires: Insert Image Dimensions

Resize Mobile Images

Medium Risk

Shrinks images to their rendered dimensions on the web page.

Requires: Insert Image Dimensions

Resize Rendered Image Dimensions

Medium Risk

Shrinks images to their fit-rendered dimensions on the web page. Unlike resize_images, it ignores any width and height attributes specified for the image.

Requires: Resize Images

Responsive Images

Medium Risk

Makes images responsive by adding srcset attributes which provide multiple versions for different pixel density screens.

Requires: Resize Images

Optimize Images

Medium Risk

Performs common image optimizations, including recompression, transcoding to optimized formats, reduction of image dimensions, and inlining of small images into HTML or CSS.

Sprite Images

Low Risk

Detects GIF and PNG images used as backgrounds in CSS, and combines all such images referenced from a CSS file into a single large image. The individual CSS backgrounds are then rewritten to point to the single large image.

How It Stacks Up

Server-Level vs Plugins vs Manual

WordPress optimisation plugins (WP Rocket, Perfmatters, W3 Total Cache, Autoptimize) cover similar ground but at the wrong layer. Manual optimisation works but does not scale. The panel does most of what plugins do, with no PHP overhead and no admin churn.

Capability 365i Web Optimisation Panel WordPress Optimisation Plugins Manual / DIY
HTML rewriting (whitespace, comments, attributes) Some Possible
CSS combination and critical-CSS extraction Possible
JavaScript defer and minification Possible
Image WebP conversion at the edge Some
Image lazy loading Possible
Image dimension insertion (CLS fix) Some Possible
Responsive srcset generation Some Possible
Runs at the edge, before WordPress loads
No PHP overhead per request Yes
No plugin updates to maintain Yes
Profiles applied across multiple sites Some
Risk-graded toggles
Cost Free £40-£120/yr Time

“Some” means the feature is available in some plugins but not all, or only in paid tiers.

365i expert support team
Where to Start

Pointed in the Right Direction

Tuning the panel is trial and error. Every theme and plugin combination is different, so there is no single set of toggles that fits every site. Our walkthrough How We Hit 97 Mobile PageSpeed shows the exact layered stack we used on a real site, with the actual settings that delivered the score. Start there, measure with PageSpeed Insights, and our 7-day support team can answer specific questions as you iterate. Per-site tuning by hand is a paid consultancy job, not part of free hosting support.

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Available every day of the week including evenings, weekends, and bank holidays. Data centre monitoring is 24/7, so your server is always watched.

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Verified Google Reviews

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5.0 from 72 reviews
David Orme
4 years ago

The best hosting provider I've ever had the pleasure of dealing with (and I've tried a few over the years!). Superb personal service, no foreign call centres and you get to deal with people who really know what they're talking about. Performance is top notch too - experienced an immediate increase in website responsiveness after transferring to them. Can't recommend highly enough.

Response from 365i

Many thanks David! :-)

Victor Bluett
5 years ago

I approached Mark at 365i to ask him to migrate my website to their server since my website was very slow on my existing server. Not only did he carry out the migration within 24 hours but he actually completely redesigned my website free-of-charge to a standard that I was blown away by. He then took me step-by-step through everything he had done so that I now feel that I can make any further changes myself should the need arise, although he assures me he is always happy to be contacted if I struggle. He has done a fantastic job and I would recommend him and 365i with no hesitation!

Steve Goddard
4 years ago

We have recently migrated our website to 365i. With Marks help not only was the migration seamless and speedy but Mark fixed a lot of persistent issues that had been around for ages. Since then the support we have got from Mark is exemplary and I simply could not have wished for better. Mark provides the best support packages you could wish for and this is the best business decision we have made in years. Perfect!!!

Response from 365i

Thanks Steve! Really appreciated!!

Uke n Sing
5 years ago

If carling did web hosts and support. Simply the best! Thank you so much Mark.

dawn clapham
4 years ago

Outstanding support & super friendly. I’d be lost without 365i. It’s like they do anything they can to help. Nothing is too much trouble. Oh, and fastest Wordpress hosting I’ve ever had! Totally recommended!

Marilena Lewis
3 years ago

Wow!!!! This guy goes above and beyond for anyone!! Must admit, I never really knew his limits but I can honestly say that without this amazing web page, I would be struggling!! Thankyou so much, I love it!!!

Response from 365i

Thank you so much Lena! 😁

Gary Taylor
4 years ago

I've been with Mark for many years now and really appreciate his attention to detail and technical knowledge of web design, including all things associated with websites. He is at all times helpful, understanding and happy to impart his knowledge, which is always educational.

Wahab Subzwari
1 year ago

Very good support. Really Really impressed with the effort you’ve put into this, Mark. You’ve clearly gone the extra mile, and it shows. This web page has been a huge help — can’t imagine managing without it now. Thank you so much, truly appreciate it!appreciated! Thumbs up (y)

FAQ

Web Optimisation Questions Answered

Common questions about server-level optimisation, plugin compatibility, and what is included on each plan.

8 common questions answered

For caching, no. The 365i platform includes server-level page caching at the edge, so a WordPress caching plugin like WP Rocket or W3 Total Cache duplicates work the platform already does. For page-specific tweaks (preloading critical assets, font display: swap, JavaScript exclusion rules for known plugin conflicts) a lighter optimisation plugin like Perfmatters can complement the panel rather than replace it. We never recommend running two layers that do the same job.

The CDN delivers your content from edge servers worldwide. The Web Optimisation panel rewrites your content before it leaves the server. They work together: the panel produces a smaller, faster, more cacheable response, and the CDN serves that response from the closest edge to each visitor. Both are free on every 365i hosting plan and both are configured from the same My365i Control Panel.

Low Risk filters are safe for the vast majority of WordPress sites and themes. Medium Risk filters work for most sites but interact unpredictably with certain page builders and complex JavaScript. High Risk filters need testing on a staging copy before going live. The risk grade on every toggle is the panel's own assessment from real-world deployment data, and if anything does break the toggle reverses in one click.

Yes. Every 365i hosting plan includes the panel. Turbo adds 4.20 GHz compute, NVMe storage, 5 GB MySQL, and CDN pre-caching on top of what every other plan gets. The panel is identical across plans because it runs at the platform layer above the per-package compute.

Yes. The Profiles feature lets you save your current panel configuration as a named template and apply it to any other site on your account. Useful when you have a set of toggles that work well for your typical WordPress build and you want every new client site to start from the same baseline rather than reconfigured by hand.

No. The panel runs at the edge for public requests. Admin requests bypass the optimisation layer because rewriting the WordPress dashboard would interfere with editing tools, the Gutenberg block editor, and plugin admin screens. You get the speed boost where visitors see it and the unmodified admin experience where you do not.

Run the Optimisation Wizard. It activates every Low Risk filter with platform-recommended defaults and is safe for nearly all WordPress sites. After that, tuning is trial and error: enable a filter, measure with PageSpeed Insights, keep what helped, back out what hurt. Every theme and plugin combination is different, so there is no single config that fits every site. Our walkthrough How We Hit 97 Mobile PageSpeed on Managed WordPress Hosting shows the exact layered approach we used on a real site, with screenshots of which toggles to flip. Our support team can suggest sensible starting points and explain what individual filters do, but per-site tuning by hand is a paid consultancy job rather than part of free hosting support.

Available on every plan. WordPress Hosting, Web Hosting, Agency Hosting, Turbo Hosting, and Managed Cloud Servers. The panel is part of the platform, so any site running on 365i infrastructure can use it regardless of whether it is WordPress, Joomla, custom PHP, or a static site.

Ready to Speed Up Your Site?

Every 365i hosting plan includes the Web Optimisation panel, the global CDN, and PHP 8.5. Run the Wizard, enable Low Risk, measure, iterate. Plans from £5.99/mo.

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