.vision Domain
See the Future With .vision
Register your .vision domain from just £37.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .vision domain?
The .vision domain works for businesses focused on forward thinking, innovation, and strategic planning. Optometry practices use it literally. Tech companies, futurist consultancies, and corporate strategy teams use it to signal long-term thinking. It's a word that implies you're looking ahead, not just at today.
Who should register .vision?
Optometry practices, futurist consultancies, corporate strategy teams, and innovation-focused companies.
Why choose .vision?
- Dual meaning: eyesight and foresight
- Signals forward-thinking leadership
- Works for healthcare and business strategy
- Six letters with aspirational tone
Who runs .vision, and since when
Registry data from the .vision delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Binky Moon, LLC
- The organisation that runs the extension
- In the root zone since
- 2014
- Delegated 6 February 2014
- Who can register
- Open to anyone worldwide, with no eligibility checks or documents to supply
- Checked against the registry's own policy
- Our price
- £37.99 a year
- Ex VAT. Renews at the same price
Choosing .vision for an optician or a consultancy
One word, two completely different buyers. An optometry practice gets a literal fit here, because vision is what it sells. A strategy consultancy gets a metaphor, and the metaphor has been used by a great many companies before them. Those two audiences want opposite things from the same six letters, which is the honest starting point for anyone weighing up a .vision domain.
The extension went into the root zone on 6 February 2014, among the earliest strings of the 2012 application round to get there, and Binky Moon, LLC holds it as part of the Identity Digital group. There is no professional register to join and no paperwork. What the registry does withhold, under the schedule that applies to every new extension, is all two-character labels at the second level plus the short-form names of countries and territories, so a small number of obvious strings are not for sale at any price.
Where it earns its money is the naming problem. Eyecare has been online since the 1990s, so the sensible two-word .com and .co.uk names went long ago and what is left tends to be a practice name with a category word bolted on the end. Put the practice name in front of .vision and the address becomes one short phrase instead.
Set against that, Google has said plainly that keywords in an extension give no advantage or disadvantage in search, and that it treats new extensions as generic. For a high street practice whose patients search from a few miles away, that is the point that decides it: a .co.uk carries a UK signal the .vision does not, at roughly a quarter of the annual cost. Our steer is to hold the .co.uk as the address that works and the .vision as the one you print.
Is .vision the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.vision works well if
- You run an optometry or eyecare practice, and the extension describes what you actually do rather than decorating a name.
- Your practice or firm name stands up on its own in front of the dot, so the whole address reads as one phrase.
- You need something short for a shop window, a van or a radio spot, and the .com of your name went years ago.
- You are an innovation or strategy consultancy pitching to buyers who read a distinctive extension as confidence rather than as risk.
Look elsewhere if
- Your patients search from a few miles away. Google reads .vision as generic, so it does nothing for you in UK local results that a .co.uk would.
- It costs roughly four times a .co.uk every year, and that bill arrives for as long as the practice trades.
- The word has been worn thin by two decades of mission statements, so on a consultancy it can read as dated rather than as forward looking.
Running a high street practice? Take the .co.uk as the working address and add the .vision as the memorable one. See .co.uk pricing.
.vision vs .com: which should you register?
Nobody chooses between these on technical grounds, because there is nothing to choose. Both resolve identically, both support DNSSEC, both take the same records. The difference is what a stranger assumes before they click.
A .com assumes nothing. It is the default, it is what people type when they are guessing, and it never has to be explained. A .vision assumes a lot. It tells an optical patient what the site is, and it tells a corporate buyer roughly how the firm sees itself. That is useful when the assumption is the one you want, and a liability when it is not.
The route most practices take is the .com or .co.uk as the permanent address, with the .vision registered alongside and pointed at it. The short address does the marketing, and the familiar one catches everybody who types out of habit.
| .vision | .com | |
|---|---|---|
| Registry | Binky Moon, LLC (Identity Digital) | VeriSign Global Registry Services |
| Root zone since | 2014 | 1985 |
| What it signals | Eyecare, or forward planning | Nothing in particular |
| Typed by default | Only when told | Almost always |
| Annual cost here | Around four times a .co.uk | Low |
.vision domain questions, answered
What people ask us before registering a .vision domain.
Can't find what you're looking for?
Ask us directlyYes. There is no professional register to belong to, no local presence test and nothing to upload. Binky Moon, LLC runs .vision under a standard ICANN registry agreement and publishes no eligibility criteria for it, so an optician, a consultancy and a hobbyist are all treated the same at the point of sale. The only names nobody can have are the ones ICANN reserves across every new extension: two-character labels at the second level, and the short-form names of countries and territories.
For the name, yes. For local search, no. It is one of the few extensions that describes an entire trade in a single word, so the address explains itself on a shop front or a hoarding. What it will not do is help you appear for somebody searching for an optician in your town, because Google treats it as a generic extension with no geographic meaning. Most practices end up holding both, with the .co.uk carrying the search work.
No. Google Search Central has stated that its systems treat new generic extensions like older ones such as .com and .org, and that keywords in an extension give no advantage or disadvantage in search. The word after the dot is not a ranking signal. What does change with the extension is the geographic reading: a country-code extension such as .co.uk tells Google the site is probably more relevant to searchers in that country, and .vision tells it nothing of the sort.
The registry charges more for it, and that is the whole explanation. Nothing about a .vision performs better: the DNS lookups, the DNSSEC support and the record types are identical to any other extension. You are paying for the word. Check the price on this page against a .co.uk before you commit, and multiply the difference by the number of years you expect to trade, because this is a recurring bill rather than a purchase.
Included with Your .vision Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other Business Domains Extensions
Register your .vision domain today
Secure your .vision domain from just £37.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
