.support Domain
Help Is Always at This Address
Register your .support domain from just £25.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .support domain?
The .support domain is for customer service portals, help desks, and technical support teams. It provides a dedicated web address for the part of your business that answers questions and solves problems. Separating your support site from your main marketing site keeps things clean for both your team and your customers.
Who should register .support?
Customer service teams, technical support desks, help centres, and SaaS product support portals.
Why choose .support?
- Dedicated address for help and service
- Separates support from marketing
- Clear expectation for visitors
- Works for any industry with a support function
Who runs .support, and since when
Registry data from the .support delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Binky Moon, LLC
- The organisation that runs the extension
- In the root zone since
- 2013
- Delegated 12 December 2013
- Who can register
- Open to anyone, with no requirement to run a helpdesk or a support team
- Checked against the registry's own policy
- Our price
- £25.99 a year
- Ex VAT. Renews at the same price
The case against a separate .support domain
Start with the objection, because nobody selling this extension will raise it. Your customers cannot tell yourbrand.support from yourbrand-support.com, and they cannot tell either from a phishing domain a criminal registered last Tuesday. A helpdesk address is precisely the address an attacker wants to imitate, because it is where worried people go and where they hand over account details. A support subdomain on the domain they already trust does not have that problem.
Identity Digital's acceptable use policy, which covers .support alongside the rest of its extensions, prohibits phishing and impersonation and reserves the right to deny, suspend or cancel a registration over it. That is a remedy after the event. It is not a reason for a customer to trust an address they have never seen before.
Where the extension does work is where support is a product with its own audience: a software vendor whose documentation, status page and ticket system sit apart from the marketing site, or a hardware maker whose downloads outlive the product pages by a decade. Splitting them at the domain level makes the deployment cleaner and gives the support team a URL short enough to print on a label.
.support has been in the root zone since December 2013, among the earliest new generic extensions, and has never carried an eligibility rule. It arrived under Grand Orchard LLC and now runs under Binky Moon within Identity Digital.
Is .support the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.support works well if
- Support is a separate estate with its own platform, its own team and its own release cycle, so a separate domain matches how it is actually run.
- Your documentation and downloads have to outlive the products they describe, and you would rather not tie them to a marketing site that gets rebuilt.
- You print the address on hardware, packaging or a label where every character counts and a long subdomain will not fit.
- You are registering it defensively so nobody else can attach your brand to the word your customers search for when something breaks.
Look elsewhere if
- Customers cannot verify it. An unfamiliar helpdesk address is what a phishing site looks like, and this is the one part of your estate where that doubt costs money.
- A subdomain of the domain you already own is free, already trusted and shares your login session. A second domain does none of those things.
- It adds a certificate, a DNS zone and a renewal date to your list, for a site most visitors reach through a link on your main pages anyway.
.support vs .co.uk: which should you register?
The real comparison is not with another extension at all. It is with support.yourbrand.co.uk, a subdomain of a domain you already pay for, which costs nothing extra and inherits every bit of trust the main site has built.
A subdomain keeps sessions, cookies and single sign-on on one origin, which matters the moment a customer has to log in to raise a ticket. A separate .support is its own origin, so you configure that yourself, and it needs its own certificate, its own DNS records and its own place in the renewal calendar.
Buy the .support when the support estate is actually separate: different team, different platform, different lifecycle from the marketing site. Otherwise the subdomain wins on cost, on trust and on the amount of work involved.
| .support | .co.uk | |
|---|---|---|
| Cost of a support address | A second annual registration | Free as a subdomain |
| Shares your login session | No, separate origin | Yes, same domain |
| Country signal in Google | None, treated as generic | United Kingdom |
| Customer can verify it | Hard, looks like any lookalike | Easy, it is your domain |
| Transfer to 365i | Hours to a few days | Near instant IPS tag change |
.support domain questions, answered
What people ask us before registering a .support domain.
Can't find what you're looking for?
Ask us directlyA subdomain is the better default and a separate domain is the exception. support.yourbrand.co.uk costs nothing, is instantly recognisable to anyone who knows your main site, and shares its cookies and login session. Move to a .support only when the support estate really is separate infrastructure with its own team and its own lifecycle, because you are paying for that separation in trust as well as in money.
No. There is no eligibility rule, no verification and no requirement to offer support of any kind, so anyone can register one. That is the same fact that makes the extension awkward for trust: because nobody is checked, a customer looking at an unfamiliar .support address has no way to tell a real helpdesk from an imitation of one.
It raises the risk of your customers being fooled by somebody else, rather than being risky in itself. Training people to expect help at an address that is not your main domain removes the one check they had. If you use one, link to it only from your own site, never ask for a password on a page reached from an email, and keep the main domain as the place customers are told to start.
Not by itself. Google treats generic extensions as carrying no ranking advantage, so a .support gains nothing from the word in the address. Worse, a brand new domain starts with none of the authority your existing site has accumulated, so help pages moved onto it usually rank less well at first than the same pages did on a subdomain of the original.
Included with Your .support Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other Business Domains Extensions
Register your .support domain today
Secure your .support domain from just £25.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
