.diamonds Domain
Brilliance in Every Click
Register your .diamonds domain from just £45.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .diamonds domain?
The .diamonds domain is a niche extension for jewellers, gemologists, and diamond dealers. It's more specific than .jewelry, which helps it attract a focused audience. Engagement ring retailers, loose diamond wholesalers, and gemstone certification bodies all benefit from a domain that speaks to their exact product.
Who should register .diamonds?
Diamond dealers, engagement ring retailers, gemologists, and gemstone certification bodies.
Why choose .diamonds?
- Laser-focused on diamond buyers
- More specific than .jewelry
- Conveys luxury and quality
- Memorable for high-value purchases
Who runs .diamonds, and since when
Registry data from the .diamonds delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Binky Moon, LLC
- The organisation that runs the extension
- In the root zone since
- 2013
- Delegated 13 November 2013
- Who can register
- Open to anyone worldwide, with no jewellery trade membership or certification
- Checked against the registry's own policy
- Our price
- £45.99 a year
- Ex VAT. Renews at the same price
Selling high-value jewellery from a .diamonds domain
The bigger the basket, the more the address matters. A £40 order from an unfamiliar web address is a small risk most shoppers will take. A £4,000 engagement ring is not, and the person buying one has usually never spent that much online in their life. That tension runs underneath every argument for and against this extension: it describes exactly what you sell, to the most cautious audience in retail.
.diamonds domains were among the earliest of the new extensions, delegated on 13 November 2013, and they sit with Binky Moon, LLC under Identity Digital. Nobody checks your trade. There is no certification to produce, no membership of a gemmological body and no test of any kind, so the extension is not a credential and no informed buyer will read it as one. Your hallmarking, your certification and your returns policy have to carry that weight instead.
Trademark risk is higher here than on most endings, because luxury houses defend their names hard and two mechanisms make that quick. Every extension from ICANN's 2012 application round carries the Uniform Rapid Suspension System, a faster and cheaper route for trademark owners than a full dispute case. Separately, Identity Digital sells mark holders a Domains Protected Marks List block that applies across its extensions at a registrar's request, with a published procedure for challenging one. A name containing somebody else's brand is a bill waiting to arrive.
The registry also holds names back. Its reserved names policy covers names kept for operations and other purposes, including certain premium names, which the registry may change from time to time. So a short and obvious label may be unavailable with nothing published on it, or available at a price that repeats every year rather than once.
Is .diamonds the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.diamonds works well if
- Diamonds are the specialism rather than one counter in a wider jewellers, so the address narrows the field before anyone clicks.
- You deal wholesale or trade to trade, where buyers know the category language and read a specialist address as a signal.
- You want a campaign or category address for a bridal range that sits apart from a broader jewellery brand.
- Your customers arrive through referral, press or a showroom appointment rather than through a search for a local jeweller.
Look elsewhere if
- Your average order is four figures. An unfamiliar ending is friction at the exact moment a nervous buyer is deciding whether to trust you.
- It costs around £46 a year, close to five times a .co.uk, on an extension that carries no UK search signal.
- You stock watches, gold and silver too. An address naming one stone undersells the counter and dates as the range changes.
Selling a broad jewellery range to UK buyers? The .co.uk carries the country signal and costs a fraction as much. See .co.uk pricing.
.diamonds vs .jewelry: which should you register?
We sell both, and the choice is mostly about how wide your range is, with one British complication. A .diamonds address commits you to a single stone. A .jewelry address covers the whole counter, but it is spelled the American way, and a British customer told the address out loud will very often type jewellery with two ls and arrive nowhere.
Pick .diamonds if the stone is the specialism and you would rather be obviously narrow than vaguely broad, particularly for a bridal or engagement range where that is exactly the search intent. Pick .jewelry if your stock spans gold, silver, watches and stones and you do not want the address to argue with the window display. It costs a few pounds more a year here.
For a UK high street jeweller, our honest steer is neither as the main address. Both are generic extensions with no country attached, and a shop taking appointments from people within thirty miles is better served by the .co.uk, with one of these pointing at a category page.
| .diamonds | .jewelry | |
|---|---|---|
| Range it suggests | One stone | The whole counter |
| British spelling | No issue | US spelling, invites a typo |
| Annual cost here | Around £46 | Around £52 |
| In the root zone since | 2013 | 2014 |
| UK search signal | None | None |
.diamonds domain questions, answered
What people ask us before registering a .diamonds domain.
Can't find what you're looking for?
Ask us directlySome will hesitate, and you should plan for it. High-value jewellery is bought by people who are already anxious about the amount, and an ending they have never seen adds one more thing to worry about. The extension is not the problem on its own, but it raises the bar on everything else: certification shown clearly, a real showroom address, named staff, published returns and insurance terms, and reviews a buyer can check independently. Without those, any address struggles at that price.
Pick by range. .diamonds narrows you to one stone, which is an advantage if that is the specialism and a liability if you also sell gold, silver and watches. .jewelry covers everything but uses the American spelling, so British customers told the address aloud will often type jewellery and land nowhere. Neither carries a UK search signal, so a shop trading locally should hold the .co.uk as the main address and use either of these for a category or a campaign.
You can order one, and you will very likely lose it. Every extension from ICANN's 2012 round carries the Uniform Rapid Suspension System, which gives trademark owners a faster and cheaper route than a full dispute case, and luxury houses use these mechanisms routinely. Identity Digital also sells mark holders a block that applies across its extensions, so some names will not even be available to order. Build on your own name, not somebody else's.
Included with Your .diamonds Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other E-Commerce Domains Extensions
Register your .diamonds domain today
Secure your .diamonds domain from just £45.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
