.deals Domain
Put Your Offers Centre Stage
Register your .deals domain from just £34.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .deals domain?
The .deals domain is built for businesses that run promotions, flash sales, and limited-time offers. Daily deal sites, group buying platforms, and outlet stores use it to signal that savings are the main event. It's also a smart secondary domain for brands running seasonal campaigns.
Who should register .deals?
Daily deal platforms, flash sale sites, outlet stores, and promotional campaign microsites.
Why choose .deals?
- Signals active promotions
- Great for campaign-specific microsites
- Attracts deal-hungry shoppers
- Five letters with strong intent
Who runs .deals, and since when
Registry data from the .deals delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Binky Moon, LLC
- The organisation that runs the extension
- In the root zone since
- 2014
- Delegated 3 July 2014
- Who can register
- Open to anyone worldwide, with no requirement to actually run promotions
- Checked against the registry's own policy
- Our price
- £34.99 a year
- Ex VAT. Renews at the same price
Why a .deals domain often loses to a subdomain
Check what you already own before you buy this one. A subdomain of your existing site costs nothing at all, takes a couple of minutes in a DNS panel, and gives you deals.yourbrand.co.uk with no second annual bill and no second thing to remember to renew. For most shops running a sale that is the right answer, and any registrar telling you otherwise is selling rather than advising.
A separate .deals domain earns its place in three situations. When discounting is the business rather than a section of it, as with a voucher site, a comparison service or an outlet operation. When a campaign has to stand apart from the parent brand on purpose, on radio or on a poster where the main name should not appear. And when you need an address short enough that somebody can hear it once and still type it correctly an hour later.
The commitment cuts both ways, which is the part people underestimate. An address built around deals tells every visitor, permanently, that price is your argument. A business that later wants to be read as premium ends up arguing with its own web address, and that is not an argument anybody wins. Domains outlive marketing strategies by years.
Binky Moon, LLC runs the extension through Identity Digital and it was delegated on 3 July 2014. Registration is open to anyone, with no requirement to run promotions of any kind, so nothing about the address is a promise the registry checks. It costs £34.99 a year here, and that bill arrives whether the campaign ran that year or not, which is the detail people forget when they buy a domain for one Christmas.
Is .deals the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.deals works well if
- Discounting is the business rather than a section of it: a voucher site, a price comparison service or a permanent outlet operation.
- You are running a campaign that must not carry the parent brand, on radio, print or out of home advertising.
- You need an address somebody can hear once and type correctly later, and the .co.uk version of that phrase has gone.
- You are an affiliate publisher where the proposition is the saving itself, so the extension states it before anyone clicks.
Look elsewhere if
- You already own a domain. A free subdomain gives you the same address, inherits the site's existing standing, and costs nothing each year.
- Your brand might move upmarket. An address built on price argues against every premium claim you make afterwards.
- The campaign runs six weeks a year but the renewal arrives every twelve months, whether you used it or not.
Running a sale on a site you already own? Set up deals.yourdomain.co.uk in the DNS panel and spend nothing. See .co.uk pricing.
.deals vs .co.uk: which should you register?
The honest comparison here is not really between two extensions, it is between buying a second domain and using the one you have. A subdomain or a folder on your existing .co.uk is free, immediate, and part of a site Google already knows about. A brand new .deals is a separate website as far as any search engine is concerned, starting from nothing, needing its own links and its own reputation.
That matters most for anybody hoping the sale pages will rank. Pages on a domain with history behind them have a head start that a fresh registration does not, and splitting your content across two addresses divides the attention rather than adding to it. If the goal is search visibility, keep the offers where the rest of the site lives.
The case for the separate .deals survives when search is not the point: an address for print and broadcast, a business whose entire model is discounting, or a campaign that has to look independent of the parent brand. Then the second bill buys you something a subdomain cannot.
| .deals | .co.uk | |
|---|---|---|
| Cost of a sale section | A second annual bill | Free as a subdomain |
| Search history | Starts at zero | Inherits the site's |
| What it commits you to | Price as the argument | Nothing |
| UK search signal | None | United Kingdom |
| Transfer cost here | Chargeable | Free |
.deals domain questions, answered
What people ask us before registering a .deals domain.
Can't find what you're looking for?
Ask us directlyUse the subdomain unless you have a specific reason not to. deals.yourbrand.co.uk costs nothing, is set up in a DNS panel in a couple of minutes, and sits on a site search engines already know. The reasons to buy a separate .deals are real but narrow: discounting is the whole business, the campaign has to look independent of the parent brand, or the address is going on a poster where nobody will type a subdomain from memory.
It divides your effort rather than doubling your reach. A new domain is a separate site to a search engine, with no history and no links pointing at it, so everything you build there starts from nothing while your main site gets no benefit from it. Content on a subfolder or subdomain of an established site does not have that problem. Buy the separate domain for brand or campaign reasons, not because you expect it to rank faster.
Yes. The registry publishes no eligibility policy for this extension, so there is no test of whether you discount anything, no minimum saving to evidence and no check of any kind. That is worth knowing as a buyer too: a .deals address is not a guarantee that the prices behind it are competitive, and consumers who have learnt that are exactly the ones you are trying to convince.
To some people, yes, and that is a fair thing to weigh. Unfamiliar endings attached to money words are what customers have been trained to distrust in emails and text messages, and a discount address arrives with a claim already attached. You counter it the same way any shop does: a valid certificate, a real trading address and company number, published returns terms, and prices that stand up. The extension does not cause the doubt, but it will not help you settle it either.
Included with Your .deals Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other E-Commerce Domains Extensions
Register your .deals domain today
Secure your .deals domain from just £34.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
