.jewelry Domain
A Sparkling Domain for Jewellers
Register your .jewelry domain from just £51.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .jewelry domain?
The .jewelry domain gives jewellery designers, retailers, and gemstone specialists a distinctive online presence. It immediately tells visitors they've found a destination for rings, necklaces, and precious stones.
Who should register .jewelry?
Jewellers, jewellery designers, gemstone dealers, and watch retailers.
Why choose .jewelry?
- Directly targets jewellery buyers
- Ideal for artisans and retailers
- Distinctive and memorable
- Covers all jewellery niches
Who runs .jewelry, and since when
Registry data from the .jewelry delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Binky Moon, LLC
- The organisation that runs the extension
- In the root zone since
- 2015
- Delegated 9 April 2015
- Who can register
- Open to anyone worldwide, with no trade membership or hallmarking record required
- Checked against the registry's own policy
- Our price
- £51.99 a year
- Ex VAT. Renews at the same price
The .jewelry spelling problem for UK jewellers
There is no .jewellery. We checked the root zone list on 22 August 2026, and of the 1,438 top-level domains in it the only one for this trade is .jewelry, spelled the American way. A British jeweller who buys one is taking an address that does not match the word on the shop front, on the VAT return, or in the search a customer actually types.
That is not fatal, and it is not a reason to walk away. It does need deciding rather than discovering. Two things follow. Customers who know your business will type jewellery with two Ls and land nowhere, so the .co.uk of the English spelling wants registering too and pointing at the same site. And UK search demand sits overwhelmingly on the double-L spelling, which the extension cannot help you with at all.
Where it works is where the American spelling costs you nothing: an international shop, a design studio whose buyers are as likely to be in New York as in Hatton Garden, or a brand name that reads as a phrase, such as a maker's surname followed by the extension. Binky Moon runs it under Identity Digital, it entered the root zone on 9 April 2015, and it is open to anybody. No trade body membership, no assay office record, no hallmark check. The address says nothing about whether the metal is what you claim it is, and a buyer who cares will look for the hallmark rather than the domain.
Price is the last honest point. A .jewelry costs roughly five times a .co.uk every year, and that repeats for as long as the shop trades.
Is .jewelry the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.jewelry works well if
- You sell into the United States as well as the UK, where the single-L spelling is what buyers type anyway.
- Your brand is a maker's name and the .com went long ago. Surname plus .jewelry reads as a signature rather than a compromise.
- You already hold the .co.uk and want a second address for a collection, a wholesale arm or an international shop.
- Buyers arrive from Instagram and Pinterest rather than from Google, so the address works as a label instead of a search target.
Look elsewhere if
- Your customers are British and search for jewellery with two Ls. The extension spells it the other way, and no redirect fixes what people type into Google.
- You want one address on the shop sign, the invoices and the van. Spelling it out on every phone call gets old quickly.
- You are watching costs. This is one of the dearer extensions we sell, at roughly five times the annual price of a .co.uk.
Selling to UK buyers who spell it jewellery? Register that .co.uk first and treat the .jewelry as a second address. See .co.uk pricing.
.jewelry vs .shop: which should you register?
Both say retail, but only one commits you to a product category. That is the whole trade-off. A .shop tells a first-time visitor that things can be bought here and leaves the range open. A .jewelry names the stock, which is stronger while the stock stays the same and awkward the day you add watches, leather goods or homeware.
There is a spelling asymmetry too. Shop is spelled identically on both sides of the Atlantic, so a .shop address never needs explaining to a British customer. A .jewelry does, every time, because the double-L version simply does not exist as an extension. Weigh that against how much of your traffic comes from people typing a remembered address rather than clicking a link.
Cost points the same way. .shop is the cheaper annual bill and it is run by GMO Registry in Tokyo, a different operator with a different pricing policy from Identity Digital. For a jeweller who expects to broaden the range, .shop is the safer buy. For one who will only ever sell jewellery to an international audience, the category word is worth paying for.
| .jewelry | .shop | |
|---|---|---|
| What it names | The product category | The type of business |
| Spelling | American only, no .jewellery exists | Identical in UK and US English |
| Registry | Binky Moon, LLC (Identity Digital) | GMO Registry, Inc. |
| In the root zone since | 2015 | 2016 |
| Room to widen the range | None without changing address | Unlimited |
.jewelry domain questions, answered
What people ask us before registering a .jewelry domain.
Can't find what you're looking for?
Ask us directlyNo. The root zone contains .jewelry and nothing else for this trade. We checked the current IANA list of 1,438 top-level domains on 22 August 2026 and the British spelling has never been delegated, nor is it in any pending application we are aware of. A UK jeweller therefore has two choices: accept the American spelling in the extension, or put the British spelling in the second-level name and pair it with a .co.uk.
Yes. Identity Digital runs it as an open extension with no eligibility rules at all. You do not need to be a jeweller, hold trade body membership, or produce an assay office record. That also means the extension is no guarantee to your customers, so the trust signals still have to come from the site itself: hallmarking information, returns terms, a real address and payment methods people recognise.
Often not, and we would rather say that than sell you one. At roughly five times the annual cost of a .co.uk, with a spelling most of your customers do not use, the maths only works when a real share of your sales come from outside the UK or when the name itself is unbuyable elsewhere. If your business is a bench, a workshop and local commissions, the money is better spent on photography for the site than on the address it sits at.
No. Google treats keywords in a top-level domain as neutral, so the word after the dot adds nothing to your position. The relevant search factor here is spelling, not the extension: UK searchers type jewellery and Google matches that against your page content, not against your domain. Put the British spelling where it counts, in your titles, headings and body copy, and let the extension be a branding decision rather than an SEO one.
Included with Your .jewelry Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other Lifestyle Domains Extensions
Register your .jewelry domain today
Secure your .jewelry domain from just £51.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
