.care Domain
Show You Care with .care
Register your .care domain from just £36.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .care domain?
The .care domain is designed for organisations that put people first. From residential care homes and childcare nurseries to home care providers, .care communicates compassion and professionalism in a single word.
Who should register .care?
Care homes, childcare providers, home care services, and support organisations.
Why choose .care?
- Communicates trust instantly
- Covers all care sectors
- Reassuring for families
- Professional and compassionate
Who runs .care, and since when
Registry data from the .care delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Binky Moon, LLC
- The organisation that runs the extension
- In the root zone since
- 2014
- Delegated 17 April 2014
- Who can register
- Open to anyone worldwide, with no care sector registration or licence check
- Checked against the registry's own policy
- Our price
- £36.99 a year
- Ex VAT. Renews at the same price
What a .care domain does not prove
Nobody checks. That is the first thing a care provider should understand about .care, because the extension gets sold as though it were a credential. Binky Moon runs it on ICANN's standard base agreement, unsponsored, with no community specification, no eligibility rules and no verification step anywhere in the process. A care home group, a nursery, a charity and somebody with a laptop can all register one this afternoon.
What the registry does have is an acceptable use policy, and one line in it lands squarely here. Identity Digital lists holding yourself out as having a status, credential or authorisation associated with a TLD when it does not exist as abusive use, next to phishing and malware, and reserves the right to suspend, cancel or transfer a name over it. The extension is not a licence, and claiming it is one is the sort of thing you can lose the domain for.
Read that way, .care earns its place as a naming tool rather than a trust badge. It works when the word finishes your name cleanly: a home care service whose brand is a single word, a nursery whose .co.uk went a decade ago, a sector directory, a jobs board for care staff. It works less well as the main address for a UK provider, because families search for a care home near them and the .co.uk carries the UK signal that a word extension does not. And it says nothing about your standing. In England that is what the Care Quality Commission register is for, and no domain ending substitutes for an entry on it.
Is .care the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.care works well if
- Your brand works as a phrase that ends in care: a home care service, a respite service, a nursery group whose word is already the name.
- The .co.uk you wanted went years ago and you would rather have a clean word than a hyphen or a town bolted on the end.
- You are building a sector site rather than a provider site: a directory, a jobs board, a training service for care workers.
- You want a short address for a campaign or a service line that sits under a larger organisation with its own domain.
Look elsewhere if
- You expect it to signal regulatory standing. Nothing is verified at registration, and using it to imply credentials you do not hold breaches the registry acceptable use policy.
- You are a local provider living on local searches. Families look for care near them, and a .co.uk carries the UK signal in Google that a .care does not.
- The budget is tight. A .care costs several times a .co.uk every year, and a care business runs on recurring costs it can forecast.
Running a care home or nursery serving one part of the UK? The .co.uk does more for local search and costs a fraction. See .co.uk pricing.
.care vs .co.uk: which should you register?
For a UK care provider this is not a close contest and it is worth saying plainly. A family looking for a care home in Kettering searches for a care home in Kettering. Google reads .co.uk as a UK site; it reads .care as a word with no geography attached. On local search alone, the .co.uk wins.
Where .care changes the picture is naming. If your organisation is called something whose .co.uk went in 2004, the choice is between an awkward address with a hyphen or a filler word in it and a clean one that reads properly. The clean one is easier to say down the phone and easier to print on a brochure that will be posted to a relative in another county.
The usual answer is both: the .co.uk as the address you advertise and the .care as the memorable one, redirecting to the same site. Nominet privacy on the .co.uk also keeps a sole trader's home address out of the public record, which the .care cannot do for free.
| .care | .co.uk | |
|---|---|---|
| Who may register | Anyone, nothing verified | Anyone worldwide |
| UK local search signal | None | Yes |
| Annual cost | Several times a .co.uk | Low |
| Free WHOIS privacy | No, paid add-on | Yes, for UK individuals |
| Transfer speed | Hours to days | Near instant, IPS tag STACK |
.care domain questions, answered
What people ask us before registering a .care domain.
Can't find what you're looking for?
Ask us directlyNo. The .care registry agreement is ICANN's standard base agreement with no community specification and no eligibility rules, so there is no check on who you are or what you do. That cuts both ways for a legitimate provider: the extension is easy to get, and it proves nothing to a family that a .com would not. Your regulator listing does the proving, and your website should link to it.
For a home serving one area, the .co.uk is the better main address. Search engines treat it as a UK site, which matters when almost every enquiry starts with somebody searching for care near a town or a postcode. The .care is worth adding when your name reads better with it, so use it as a second, memorable address pointing at the same site rather than replacing the one that earns the local visibility.
Some will not recognise it, and recognition is what trust is made of at first glance. Families researching care are often doing it in a hurry and under stress, and an unfamiliar ending is one more thing to think about. What actually builds trust is the regulator listing, real photographs, named staff, plain fee information and a phone number that gets answered. The domain is a label on that work, not a substitute for it.
Yes. Identity Digital's acceptable use policy lists holding yourself out as having a status, credential or authorisation associated with a TLD when it does not exist as abusive use, alongside phishing and malware, and the registry reserves the right to deny, suspend, cancel or transfer a registration over abusive use. So the extension carries no verification at the door, and misrepresenting what it means is a breach that can cost you the name.
Included with Your .care Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other Health & Wellness Domains Extensions
Register your .care domain today
Secure your .care domain from just £36.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
