.toys Domain
Play Starts at Your Domain
Register your .toys domain from just £56.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .toys domain?
The .toys domain is designed for toy shops, game retailers, and children's entertainment brands. Parents searching for gifts, educational toys, or the latest must-have product get an instant signal that your site is dedicated to play. It carries warmth and fun in the extension itself.
Who should register .toys?
Toy shops, children's game retailers, educational toy brands, and hobby and collectibles stores.
Why choose .toys?
- Instant appeal to gift-buying parents
- Dedicated to play and entertainment
- Warm and family-friendly
- Covers all toy categories
Who runs .toys, and since when
Registry data from the .toys delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Binky Moon, LLC
- The organisation that runs the extension
- In the root zone since
- 2014
- Delegated 3 April 2014
- Who can register
- Open to anyone worldwide, with no retailer or product safety certification needed
- Checked against the registry's own policy
- Our price
- £56.99 a year
- Ex VAT. Renews at the same price
What a .toys domain costs a small toy shop
Price first, because .toys is the dearest extension in this category and for an independent toy shop that is the number that decides it. The annual figure is shown on this page. Set it beside a .co.uk and the gap is not a one-off: it repeats every year the shop trades, and it repeats on the renewal you forget about in year four as easily as the one you notice in year one.
What the money buys is warmth. Toys is a word with no ambiguity and no corporate edge to it, and an address ending .toys reads as friendly to a parent scrolling on a phone in December. For a brand, a subscription box, a wooden toy maker or a collectibles specialist, that tone is worth something, and short names are still available where the .com went twenty years ago.
Set against that is how UK parents actually shop. Gift buying is local and seasonal: people search for a toy shop in their town, check the opening hours, and want to know a site is British before they type card details in. Google reads .co.uk as pointing at the UK and reads .toys as pointing nowhere in particular. That is the strongest single argument for making the .co.uk your working address and the .toys the memorable one you print.
The extension is open to anyone. IANA has it delegated on 3 April 2014 to Pioneer Orchard, LLC and transferred to Binky Moon, LLC in March 2018. No retailer status and no safety certification is checked, which cuts both ways: it also means the address proves nothing to a cautious parent.
Is .toys the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.toys works well if
- You are building a toy brand rather than a shop, where tone and memorability matter more to you than local search.
- You run a subscription box, a collectibles specialist or a maker business, and the exact name you want is free here.
- You already trade on a .co.uk and want a short, warm address for a campaign, a catalogue or product packaging.
- Your customers are international, so a UK extension would narrow you and the .com at a usable length has gone.
Look elsewhere if
- It is the most expensive extension in this category. For a small independent shop, that annual gap against a .co.uk is real money.
- Most of your sales are local. UK parents search for shops near them, and a .co.uk carries a country signal that .toys does not.
- Your customers are cautious about paying online. An unfamiliar extension gives a nervous first-time buyer one more reason to hesitate.
Running a local toy shop with UK customers? Start with the .co.uk and add the .toys for print and packaging. See .co.uk pricing.
.toys vs .co.uk: which should you register?
For a British toy retailer this is close to the whole decision, and the two extensions are good at different halves of the job. .co.uk gets you found: it costs less, Google reads it as a UK site, and parents type it without being told. .toys gets you remembered: it says what you sell in one word and it looks right on a gift box.
Buy the .co.uk first if you can only buy one. The search advantage and the price gap both point the same way, and a .uk moves between registrars near instantly if you ever change supplier, because it is an IPS tag change rather than a registry transfer.
Add the .toys when the brand matters enough to print. Owning both, with one redirecting to the other, is what most retailers settle on and it takes the question off the table.
| .toys | .co.uk | |
|---|---|---|
| Annual cost | Highest in this category | Low |
| Geographic signal in Google | None | United Kingdom |
| Recognised by UK parents | Less familiar | Instantly |
| WHOIS privacy | Paid add-on | Free for UK individual registrants |
| Transfer between registrars | Hours to days | Near instant IPS tag change |
.toys domain questions, answered
What people ask us before registering a .toys domain.
Can't find what you're looking for?
Ask us directlyThe annual price is shown on this page, and it is the highest of the e-commerce extensions we sell in this category. Renewal is charged at the same rate each year rather than a low first-year offer followed by a jump, which is worth checking wherever else you compare. Some short single-word .toys names are held back by the registry as premium registrations and priced separately, so a name that looks available may still quote higher at checkout.
No. No retailer status, trade body membership or product safety certification is checked at registration, and the extension is open to anyone in any country. That also means it proves nothing to a customer about who you are, so trust has to come from the site: a real address, contact details that work, clear returns terms and a checkout that behaves. The registry can act on abuse and on inaccurate registration data, which is a condition of holding the domain rather than a qualification for buying it.
It is neutral, which for a UK shop means slightly behind. Google treats .toys as a generic extension with no country attached, while a .co.uk is read as pointing at the United Kingdom. That difference matters most for the searches toy shops care about, which are local and seasonal. A .toys site ranks on merit like any other, but if you want the geographic signal too, register the .co.uk alongside it and trade from whichever address your customers are likelier to type.
Some will hesitate, and it is fair to plan for that. Buying toys online means entering card details on a site chosen in a hurry, often straight from a search result, and an unfamiliar extension is one more unknown at exactly the wrong moment. The fix is not the domain. It is a padlock in the address bar, visible contact details, real reviews and a checkout that works first time. Hosting with us includes a free SSL certificate, so the padlock part is settled from day one.
Included with Your .toys Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other E-Commerce Domains Extensions
Register your .toys domain today
Secure your .toys domain from just £56.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
