.store Domain
Build Your Online Store
Register your .store domain from just £49.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .store domain?
The .store domain is a natural fit for any retail or e-commerce business. It provides instant context about your website's purpose and pairs well with brand names. A .store domain makes it clear that customers can browse and purchase.
Who should register .store?
Retail businesses, online marketplaces, and brand stores.
Why choose .store?
- Clear retail signal
- Works naturally with brand names
- Modern e-commerce identity
- Excellent name availability
Who runs .store, and since when
Registry data from the .store delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Radix Technologies Inc.
- The organisation that runs the extension
- In the root zone since
- 2016
- Delegated 11 February 2016
- Who can register
- Open to anyone worldwide, with no company registration or retail licence required
- Checked against the registry's own policy
- Our price
- £49.99 a year
- Ex VAT. Renews at the same price
Why a .store costs more than a .shop
Start with the bill, because that is the honest place to start. .store domains are the dearest retail extension on this site: roughly five times a .co.uk each year, and about half as much again as a .shop. A domain is not a purchase, it is a subscription for as long as the business trades, so the right way to look at that gap is over ten years rather than over one.
What you get for it is a word doing slightly different work in Britain than it does in North America. A British shopper says shop. Store means a department store, a chain, or the cupboard where things are kept. Both readings are alive on this extension, because file and cloud services use .store for the storage sense as well, which takes some of the edge off the retail signal the extension is sold on. If your customers are British and you want the address to mean "you can buy here", .shop says it in the word they use.
None of which makes it a poor extension. brand.store reads as a name rather than a description in a way that brandstore.com never quite manages, and it is a tidy way to keep a shop separate from a company site so the two are not competing for the same search results.
What changed underneath it in 2025
Radix still holds the .store registry agreement, but the plumbing moved. Radix named Tucows Registry as its back-end provider on 6 August 2025, with the migration expected that November, and the IANA record for .store now lists a Tucows technical contact in Toronto alongside Radix as the sponsoring organisation. For anyone holding a .store this should mean nothing whatsoever: the domain, its DNS, its expiry date and its registrar all stay exactly where they were. Worth saying out loud, because a change like this is precisely what a phishing email invents an emergency about. No registry migration ever requires you to re-enter card details.
Two practical points from Radix's own policies. Every two-character label at the second level is reserved, so no two-letter .store can be registered by anybody. And the registry keeps the right to deny, suspend, cancel, delete, redirect or transfer a registration where its acceptable use policy is broken, which is standard across the newer extensions but is not something a checkout page mentions.
If the brand is a single strong word and you want the retail meaning up front, .store does the job well. Where price decides it, a .shop does nearly the same job for less. And for a shop whose customers are all British, neither of them beats a .co.uk in Google UK.
Is .store the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.store works well if
- Your brand is a single strong word, so word.store reads as a name in its own right rather than as a description of the page.
- You already trade on a .co.uk and want a separate address for the shop, so the corporate site and the checkout do not compete in the same search results.
- You sell into the United States or further afield, where store is the everyday word for a shop and the extension needs no explaining.
- Your domain gets printed on things with a long life, like packaging, vouchers or delivery notes, and you want the purpose obvious without a strapline next to it.
Look elsewhere if
- Price is the deciding factor. This is the most expensive retail extension we sell, and a .shop reads much the same to most people for less every year.
- Your customers are British and search locally. Store is not quite the word they use, and Google gives .store no UK signal to make up for it.
- You are naming a storage or backup service and think the double meaning is clever. It splits the meaning instead, so visitors have to work out which kind of store you are.
- You had your eye on a two-letter address. Every two-character .store label is reserved by the registry and none of them can be registered by anyone.
Want the same retail signal for less? A .shop costs around a third less every year and reads more naturally to British shoppers. See .shop pricing.
.store vs .com: which should you register?
The real question a retailer is asking here is whether to walk away from the default, and the default is strong. A .com is what people type when they are guessing, what they assume when they hear a name spoken, and what an autocomplete will offer them. Nothing about .store changes that.
What has changed is availability. A one-word .com in any established retail category went in the 1990s or early 2000s, so the real choice is rarely between yourbrand.store and yourbrand.com. It is between yourbrand.store and something longer, hyphenated or padded on .com, and a padded .com is worse than a clean anything. Pick .com if the exact name is free, if the budget is tight, or if your audience is not comfortable with newer extensions. Pick .store when the .com is gone and you would rather have a short address that announces the site is a shop.
If you can afford both, own both and redirect one at the other. That is what most funded retail brands do, and it removes the question rather than answering it.
| .store | .com | |
|---|---|---|
| What people type by default | Rarely | Almost always |
| In the root zone | Since February 2016 | Since 1985 |
| Annual cost here | Around three times a .com | Low |
| Short names still free | Many, outside the reserved list | Almost none without hyphens |
| Says what the site is | Yes, before anyone clicks | No |
| Two-character names | All reserved by the registry | Permitted, but long gone |
.store domain questions, answered
What people ask us before registering a .store domain.
Can't find what you're looking for?
Ask us directlyFor a British audience, .shop, on price and on language. Shop is the word used here, it works as a verb as well as a noun, and it costs noticeably less every year on this site. .store makes better sense if you sell mainly into the United States, if the exact name you want is free on one and taken on the other, or if the brand simply sounds better with it. Neither restricts who may register and neither affects rankings.
Anyone, anywhere. Radix opens general availability to any interested party on a first come, first served basis, so there is no company number to supply, no retail licence, no VAT registration and no local presence requirement. The restrictions that exist are on the names themselves rather than the people: every two-character label is reserved, along with country and territory names, technical labels such as WWW and NIC, and a list of protected organisation terms.
No. Google treats .store as a generic extension, so there is no penalty and no country meaning attached to it, and no ranking advantage from the word either. The one-sided consequence is worth understanding: a .co.uk picks up a UK geographic signal automatically and a .store does not, so a shop selling only to British customers is choosing to do without something free. Everything else about ranking comes down to the site, not the extension.
The registry sets the wholesale price and Radix has priced .store towards the top of its range. There is nothing technically different about it: the DNS, the record types and the DNSSEC support are identical to a .co.uk costing a fifth as much. You are paying for the word. Since it recurs every year for the life of the business, multiply the annual figure by ten before deciding, and compare that against a .shop doing a similar job.
No. Radix moved its back-end registry services to Tucows, announced in August 2025 and carried out that November, and a back-end migration is invisible to holders. Your domain keeps the same name, the same nameservers, the same expiry date and the same registrar. Nothing needs re-registering or re-paying. If you receive an email claiming the migration requires you to confirm payment details or transfer the domain somewhere, it is a phishing attempt.
Some will, and you should plan for it rather than hope. The habit is decades old and it is strongest among the buyers who are least confident online. If the matching .com exists and belongs to somebody else, that mistyped traffic goes to them, which is worth checking before you commit to a name. Where the .com is free, buying it as a redirect is cheap insurance. Where it is not, lean on adverts and links rather than on people remembering.
Included with Your .store Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other E-Commerce Domains Extensions
Register your .store domain today
Secure your .store domain from just £49.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
