.fashion Domain
Step Into Style with .fashion
Register your .fashion domain from just £25.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .fashion domain?
The .fashion domain positions your brand at the heart of the style industry. It's designed for designers, fashion houses, style bloggers, and anyone whose work revolves around trends and aesthetics.
Who should register .fashion?
Fashion designers, style bloggers, fashion houses, and trend-focused brands.
Why choose .fashion?
- Projects style and creativity
- Strong industry recognition
- Appeals to fashion-conscious audiences
- Ideal for designer portfolios
Who runs .fashion, and since when
Registry data from the .fashion delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Registry Services, LLC
- The organisation that runs the extension
- In the root zone since
- 2014
- Delegated 23 October 2014
- Who can register
- Open to anyone, with no trade, brand or industry credential required
- Checked against the registry's own policy
- Our price
- £25.99 a year
- Ex VAT. Renews at the same price
Why .fashion suits editorial more than retail
Read a .fashion address aloud and notice what your ear does with it. brand.fashion sounds like a section rather than a shop: the fashion pages, the fashion desk, fashion week. That is a strength for a magazine, a stylist portfolio, a lookbook, a trend newsletter or an agency roster. It is a mild weakness for a retailer, because a shopper wants to be told they can buy and this word tells them they can browse.
Registry Services, LLC, trading as GoDaddy Registry, operates it, and .fashion is named directly in the acceptable use policy covering its portfolio alongside .fit, .yoga and around forty other endings. It is also the cheapest extension in this group with us, which makes it a sensible second address to hold beside a working .co.uk rather than a difficult first one.
The registry agreement carries a set of commitments most lifestyle endings do not. Registrars must bind registrants to comply with applicable law, including consumer protection law in relation to misleading and deceptive conduct, must notify them of that at the time of registration, and must require registrants who collect and maintain sensitive health and financial data to implement reasonable and appropriate security measures commensurate with the offering of those services. If you take card details on a .fashion site, that last clause is pointed straight at you.
Two GoDaddy Registry practices are worth knowing before you plan a brand. Restricted labels exist and the registry states the list will not be published, so a refusal arrives without an explanation and any proposal is decided at absolute discretion. And premium names carry the premium at renewal as well as at registration, so ask for the recurring figure rather than the first-year one.
Is .fashion the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.fashion works well if
- You publish rather than sell: a magazine, a newsletter, a trend report, a stylist portfolio or an agency roster.
- Your brand name has gone everywhere sensible and you want the ending to place you in the industry without needing a strapline underneath.
- You want a low-cost second address to sit beside a working .co.uk and carry the brand in print and on social.
- You work across clothing, footwear, jewellery and accessories, so a single-product word would describe the business far too narrowly.
Look elsewhere if
- You run a shop and want the address to say so. A .shop or a .store tells a visitor they can buy; .fashion tells them they can look.
- Your customers are UK shoppers who find you through Google. This carries no country signal, and a .co.uk costs less while doing more.
- The name you want is priced as premium. On this registry the premium applies to renewal as well as registration, so the higher figure repeats every year.
Selling rather than publishing? A .shop tells a visitor they can buy, which is what a retail address ought to do. See .shop pricing.
.fashion vs .clothing: which should you register?
The two words point in different directions. A .clothing names a product; a .fashion names a field. A label that makes garments is described accurately by the first. A publication, an agency, or a brand spanning several product types is described accurately by the second.
They come from different registries, which is easy to miss because the pages selling them look identical. Registry Services, LLC operates .fashion as GoDaddy Registry; Binky Moon, LLC operates .clothing under Identity Digital. Different acceptable use policies, different practice on reserved and premium names, different processes if a registration is ever challenged.
Neither carries a country signal and neither will lift you in UK search. Say your business name in front of each, take the one that describes what you actually sell, and buy a .co.uk for the searches.
| .fashion | .clothing | |
|---|---|---|
| What the word names | The field | The product |
| Registry operator | Registry Services, LLC (GoDaddy Registry) | Binky Moon, LLC (Identity Digital) |
| In the root zone since | October 2014 | October 2013 |
| Best for | Publishing, agencies, multi-category brands | A single garment line |
| Annual cost | Lower of the two | Higher of the two |
.fashion domain questions, answered
What people ask us before registering a .fashion domain.
Can't find what you're looking for?
Ask us directlyIt reads better for publishing than for retail. The word places you in the industry, which suits a magazine, a stylist, an agency or a brand spanning several product types, but it never tells a visitor they can buy. If selling is the point, an ending that names the transaction does more of the work for you. Where .fashion pays off for a retailer is as a second address carrying the brand in print and on social, pointed at the shop.
Registry Services, LLC, which trades as GoDaddy Registry and is based in Tempe, Arizona, is the sponsoring organisation recorded by IANA. It operates the extension alongside .fit, .yoga and around forty others, all covered by one acceptable use policy that names .fashion directly. That matters when comparing endings, because two extensions that look identical on a price list can sit under different registries with different rules on reserved names and on what happens if a registration is challenged.
No. Words in the extension are not a ranking factor, and .fashion carries no geographic signal, so it does nothing for you in Google UK that a .co.uk would not do better. Rankings in this sector come from product pages that load quickly, images with real alt text, and coverage that links back to you. Pick the domain on how it reads in a byline, on a swing tag and in a bio link, then do the search work elsewhere.
It means a name it will not let you register, without telling you which names those are. GoDaddy Registry states that restricted labels are determined at its absolute discretion and that the list will not be published. You may put a proposal to the registry setting out why you should have the name and how you intend to use it, but the decision is at its absolute discretion and it will not communicate the reason. If a name matters to your brand, check it can be registered before committing to it.
Included with Your .fashion Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other Lifestyle Domains Extensions
Register your .fashion domain today
Secure your .fashion domain from just £25.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
