.house Domain
A Domain That Feels Like Home
Register your .house domain from just £36.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .house domain?
The .house domain is one of the most intuitive property extensions available. Estate agents, house builders, removal companies, and home improvement businesses all benefit from a web address that customers understand without thinking about it. "House" is one of those words that needs no explanation in any English-speaking market.
Who should register .house?
Estate agents, house builders, removal companies, home staging firms, and property maintenance businesses.
Why choose .house?
- Instantly understood in English
- Covers the full housing market
- Great for local property searches
- Warm and approachable tone
Who runs .house, and since when
Registry data from the .house delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Binky Moon, LLC
- The organisation that runs the extension
- In the root zone since
- 2013
- Delegated 19 December 2013
- Who can register
- Open to anyone worldwide, with no property, trade or residency requirement
- Checked against the registry's own policy
- Our price
- £36.99 a year
- Ex VAT. Renews at the same price
Why .house exists and .home does not
Look up .home in IANA's root zone database and there is no record. The extension does not exist, nothing resolves under it, and nobody can sell you one. That absence is the most useful thing to know about .house, because it explains why the obvious word is not on the shelf and this one is. Anyone weighing the two is comparing a real extension against a hypothetical one.
.house entered the root zone on 19 December 2013, delegated to Sugar Park, LLC, and moved to Binky Moon, LLC in the March 2018 transfer of 196 extensions. Its ICANN contract was signed on 7 November 2013 as Base, Non-Sponsored, so registration is open to anybody with no property, trade or residency test attached.
The word is unusually flexible for a keyword extension, and that is both the reason to like it and the reason to think. A house builder, a removals firm, a letting agent and a design practice all sit under it, but so do a record label, a publisher and a restaurant, because house carries meanings with nothing to do with bricks. If your business is property, the extension does not corner you the way .plumbing or .kitchen does. If your business is not property, it may say something you did not intend.
Said aloud it is as clean as extensions get. One syllable, no plural, no spelling question, nothing to repeat down a phone line, and there is no .houses in the root zone for anyone to guess at by mistake. For a trade whose customers ring rather than type, that counts for more than it looks.
Is .house the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.house works well if
- You build, convert or extend houses, and the address has to be readable off a hoarding and repeatable first time.
- Your business name works with house directly after it, so the address is one phrase rather than a name with a category glued on the end.
- You want a property address that is not tied to selling, so it survives a move from lettings into management or development.
- The word suits you for a reason other than property, such as a studio, a label or a publishing imprint, and .house says that without explanation.
Look elsewhere if
- You need the extension to signal the UK. It does not, and Google reads a .co.uk as a British site in a way no generic extension matches.
- It costs close to four times a .co.uk every year, and property businesses tend to hold an address for a very long time.
- Your customers are homeowners over sixty reaching you from a printed leaflet. A good proportion of those will type .com or .co.uk whatever the leaflet says.
Working for homeowners across one county? A .co.uk costs far less and does more for local search. See .co.uk pricing.
.house vs .homes: which should you register?
These are the two real options once you accept that .home does not exist. .homes came into the root zone on 1 May 2014 under XYZ.COM LLC, a different registry from .house, and it runs at roughly half the annual cost.
.homes is plural and implies stock: a developer with a site of forty plots, an agency with a list, a park homes operator. .house is singular and implies the thing itself, which suits a builder, a designer or a firm working on one property at a time.
Because the registries are separate, the policies and the pricing move independently of each other. If you shortlist both, check the renewal figure on each rather than assuming they track together.
| .house | .homes | |
|---|---|---|
| Registry | Binky Moon, LLC | XYZ.COM LLC |
| In the root zone since | 19 December 2013 | 1 May 2014 |
| Number | Singular, one property | Plural, a list of stock |
| Said aloud | One syllable, never misspelled | Plural ending often dropped |
| Annual cost | Close to four times a .co.uk | Roughly half a .house |
.house domain questions, answered
What people ask us before registering a .house domain.
Can't find what you're looking for?
Ask us directlyNo, .home is not a domain extension. IANA maintains the root zone database of every top level domain that exists, and there is no record for .home, so nothing can be registered under it and nothing resolves. Anybody offering you one is selling something else. .house is the closest real equivalent, and .homes exists as well under a different registry. If the word home matters to your brand, it has to sit in front of the dot rather than after it.
No. The ICANN agreement behind .house is Base and Non-Sponsored, which means no community body decides who qualifies, and no trade credential, company number or address is checked at the point of order. Record labels, publishers and restaurants use it as readily as builders do. The only running condition is Identity Digital's acceptable use policy, which lets the registry act over abuse or over registration details it finds to be inaccurate.
Neither. Google has stated that keywords in a top level domain give no advantage or disadvantage in search, so the word house in the extension does nothing for a query about houses. What it withholds is the country signal a .co.uk carries, which Google describes as a strong indication that a site is intended for a particular country. For a builder working within an hour of home, that missing signal is the only SEO argument in this decision, and it points at .co.uk.
Close to four times what a .co.uk would cost across the same period, and both bills arrive whether the site earns anything or not. A .co.uk also transfers between registrars free and almost instantly, because a .uk transfer is an IPS tag change at Nominet rather than a process running over several days. None of that makes .house a bad choice, but the address does need to be doing something a cheaper one would not. If you cannot say what that is, buy the .co.uk.
Included with Your .house Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other Property Domains Extensions
Register your .house domain today
Secure your .house domain from just £36.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
