.gifts Domain
The Go-To Domain for Gift Shops
Register your .gifts domain from just £33.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .gifts domain?
The .gifts domain is a natural fit for gift retailers, hamper companies, and experience voucher providers. Gift buying is driven by emotion, and a .gifts domain taps into that mindset from the first click. It works for both physical products and digital gift cards.
Who should register .gifts?
Gift shops, hamper companies, experience voucher providers, and personalised gift retailers.
Why choose .gifts?
- Taps into the gift-buying mindset
- Covers physical and digital gifts
- Strong seasonal search demand
- Warm and appealing tone
Who runs .gifts, and since when
Registry data from the .gifts delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Binky Moon, LLC
- The organisation that runs the extension
- In the root zone since
- 2014
- Delegated 31 July 2014
- Who can register
- Open to anyone worldwide, with no retail registration or product category rules
- Checked against the registry's own policy
- Our price
- £33.99 a year
- Ex VAT. Renews at the same price
Naming a gift shop on a .gifts domain
Nobody sells gifts. They sell candles, hampers, engraved tankards, personalised prints and spa days. Gift is the word the buyer uses, not the seller, and that is the useful thing about this extension: it matches the language of the person searching rather than the language of the person stocking the shelves.
That suits a shop with no single category, which is most of them. A .gifts domain covers hampers and homeware and jewellery and vouchers without promising any one of them, and it does it in five characters. For a retailer whose honest answer to what do you sell is a bit of everything, nicely chosen, it beats bolting a category word onto a .co.uk that will be wrong within two seasons.
Novelty is not a moat, though. ICANN ran the application window for its next set of new extensions from 30 April to 12 August 2026, so more retail-flavoured endings are on their way and whatever freshness this one carries has a shelf life. Buy it because the word is right for the shop, not because it is unusual.
The harder truth is that gift retail is won on distribution rather than on addresses. Marketplaces, advertising spend, a mailing list and customers who come back decide it, and none of that changes with the ending. The extension joined the root zone on 31 July 2014 under Binky Moon, LLC, part of Identity Digital, with no retail registration required and no rules about what you may sell. At £33.99 a year it costs around three and a half times a .co.uk, and the plural is fixed, so check every printed piece carries the s.
Is .gifts the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.gifts works well if
- Your range spans several categories, so any single product word in the address would be wrong within a couple of seasons.
- You sell to people shopping by occasion rather than by product, where gifts is the word they use and search for.
- You want a separate address for a corporate or hamper arm that should not sit under the main retail brand.
- Your brand name is short, so brand plus .gifts stays comfortably readable on packaging and a swing tag.
Look elsewhere if
- Most of your trade is local and seasonal. A generic extension gives Google no country signal, where a .co.uk does.
- Gift retail is decided by distribution and repeat customers, and the address changes neither of those.
- It costs around three and a half times a .co.uk each year, and more extensions in this space are coming after ICANN's 2026 round.
Selling mainly to UK shoppers who find you through search? Put the money into the .co.uk first. See .co.uk pricing.
.gifts vs .shop: which should you register?
Both are open, both are generic, and both cost roughly the same here. The difference is whose language they use. A .shop address describes what you are, in the words a retailer uses about itself. A .gifts address describes what the customer thinks they are buying, in the words they typed into the search box.
Pick .gifts when occasion is the organising idea of the business: hampers, personalised ranges, corporate presents, anything a customer buys for somebody else. Pick .shop when the range is the point and gifting is only one reason people buy, or when you want the plainest possible statement that this address sells things.
Neither is a country-code extension, so neither does anything for a UK shop in UK search results. For a business trading mainly to British customers, the .co.uk remains the one to own, and either of these can sit alongside it as the memorable name on the packaging.
| .gifts | .shop | |
|---|---|---|
| Whose word it uses | The buyer's | The seller's |
| What it commits to | Occasion buying | Selling, broadly |
| Characters after the dot | Five | Four |
| Annual cost here | Around £34 | Around £33 |
| UK search signal | None | None |
.gifts domain questions, answered
What people ask us before registering a .gifts domain.
Can't find what you're looking for?
Ask us directlyNot through us. Our catalogue carries the plural only, so any address written with the singular will fail to resolve. That makes proofreading a real job on packaging, swing tags and vehicle livery, because a missing s is a dead address rather than a near miss. If the plural worries you, register the matching .co.uk and redirect it, which costs a few pounds a year and catches people who get the ending wrong.
Not by itself. A keyword after the dot is not a ranking factor, and seasonal visibility comes from having the right pages published early, product data that is accurate, reviews, and paid placement in a period when everybody bids harder. What the extension does give you is a name people remember from a card in the parcel, which matters for repeat orders the following year. Treat it as branding rather than as a search tactic.
Probably not yet. If most of your orders arrive through a marketplace, your constraint is distribution and fees rather than your web address, and a second domain does not touch either. The point at which it starts earning is when you are driving people to your own site from inserts, social media or a mailing list, and you need a name they can retype without looking it up. Until then, one good .co.uk is enough.
Included with Your .gifts Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other E-Commerce Domains Extensions
Register your .gifts domain today
Secure your .gifts domain from just £33.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
