.florist Domain
Let Your Business Bloom Online
Register your .florist domain from just £30.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .florist domain?
The .florist domain is purpose-made for flower shops, floral designers, and wedding florists. A .florist domain helps customers find you at exactly the right moment, whether they're ordering a last-minute bouquet or planning a grand event.
Who should register .florist?
Florists, flower shops, wedding florists, and floral design studios.
Why choose .florist?
- Purpose-made for the floral industry
- Helps with time-sensitive local searches
- Perfect for showcasing floral portfolios
- Memorable for repeat customers
Who runs .florist, and since when
Registry data from the .florist delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Binky Moon, LLC
- The organisation that runs the extension
- In the root zone since
- 2013
- Delegated 19 December 2013
- Who can register
- Open to anyone worldwide, with no floristry qualification or trade body check
- Checked against the registry's own policy
- Our price
- £30.99 a year
- Ex VAT. Renews at the same price
Local search, and where a .florist domain fits
This is one of the few extensions written in the singular. Its neighbours in this catalogue are categories: .cards, .gifts, .deals, .diamonds. A .florist domain is a job title, which reads more like the line under a name on a business card than a sign above a shop, and for a designer trading under their own name that difference is most of the appeal.
Floristry is also about as local as retail gets. A delivery radius, a cut-off time for same day, a van, and a customer who started on a phone twenty minutes ago because a birthday has crept up or somebody has had bad news. Google's documentation puts the position plainly: a country-code domain such as .co.uk tells search engines a site is intended for that country, while a generic extension carries no country signal and has to have a target set for it. On the searches that pay a shop's wages, a .florist begins a step behind.
Registration is open to anyone. There is no floristry qualification to show, no membership of a trade association and no check of any kind, so the address does not certify you and no customer will treat it as certification. Binky Moon, LLC operates the extension through Identity Digital and it was delegated on 19 December 2013. At £30.99 a year it is around three times a .co.uk, and that gap repeats for as long as you trade.
Where it fits is the studio end of the trade. Weddings, events, installations and editorial work, won on portfolio, referral and a well-kept Instagram rather than on somebody searching for flowers near a postcode. If your enquiries arrive through Google Maps, the .co.uk is the address to own and the .florist is a nice thing to point at it.
Is .florist the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.florist works well if
- You trade under your own name, where surname.florist reads like a job title on a card rather than a category label.
- Weddings, events and installations are the work, won on portfolio and referral rather than a search for flowers nearby.
- You want a short address for print and packaging, and the .co.uk of your name went years ago to somebody unrelated.
- You are a floral design studio rather than a shop, and the singular form matches how you describe yourself already.
Look elsewhere if
- Most enquiries start with a phone search for flowers near a postcode. A generic extension carries no UK signal where a .co.uk does.
- It costs around three times a .co.uk every year, on a trade where margins on a single bouquet are already thin.
- People expect the plural. Say the address aloud and a fair number will type florists, then give up when nothing loads.
Depending on local search and same-day orders? Own the .co.uk first and point the .florist at it. See .co.uk pricing.
.florist vs .co.uk: which should you register?
For a shop with a delivery radius, this is not a close contest, and it is worth being direct about why. Almost every order starts with a search made from a phone within a few miles of your door. A .co.uk tells Google the site is meant for the United Kingdom. A .florist tells it nothing about where you are, which on a postcode-driven trade is the one signal you would want.
Where .florist earns a place: the name. A designer called Hollis gets hollis.florist, which is short, personal and reads like a trade description. A .co.uk version of the same idea usually needs the word flowers or florist bolted on, and that is a longer, duller address.
Where .co.uk wins: price, search visibility, free transfers between registrars on a near-instant IPS tag change, and free WHOIS privacy under Nominet's rules for a UK individual, which no other extension in this group offers. For most shops that combination decides it.
| .florist | .co.uk | |
|---|---|---|
| Annual cost here | Around £31 | Around £10 |
| UK search signal | None | United Kingdom |
| Form of the word | Singular, a job title | Not applicable |
| WHOIS privacy | Paid add-on | Free under Nominet rules |
| Transfer | Chargeable, hours to days | Free and near instant |
.florist domain questions, answered
What people ask us before registering a .florist domain.
Can't find what you're looking for?
Ask us directlyNo. Google reads it as a generic extension with no country or locality attached, so it gives you nothing on local searches. The signals that actually move a shop up the local results are a complete Google Business Profile, consistent name and address details, reviews, and a site with your delivery area written on it. A .co.uk adds a country signal on top of those, which is why we would put it first for any shop taking same-day orders.
The singular is the one that exists as an extension, and it is worth knowing that people will assume otherwise. When you read the address out, a proportion of listeners will type florists and get nothing, so it is worth registering a cheap .co.uk that catches the plural and redirects. That is a couple of pounds a year and removes a category of lost orders you would otherwise never hear about.
It proves nothing at all. The registry publishes no eligibility policy for this extension, so there is no qualification to produce, no trade association to join and no verification of any kind. Anyone anywhere can register one, including a marketing agency or a national delivery network with no shop behind it. If your training or your association membership is a selling point, put it on the site where a customer will actually read it.
It depends entirely on where your work comes from. For a studio winning weddings on portfolio and referral, a short personal address is worth paying for and the search question hardly arises. For a shop living on same-day orders from local searches, the extra thirty pounds a year buys you a nicer name and costs you the country signal that brings the orders. In that case, buy the .co.uk and add the .florist later if the name still appeals.
Included with Your .florist Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other E-Commerce Domains Extensions
Register your .florist domain today
Secure your .florist domain from just £30.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
