.discount Domain
Make Savings the Headline
Register your .discount domain from just £29.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .discount domain?
The .discount domain works for any business where reduced prices are the primary selling point. Factory outlets, end-of-line clearance sites, and coupon aggregators all use price as their hook. A .discount domain puts that hook in the address bar, right where shoppers look first.
Who should register .discount?
Factory outlets, end-of-line clearance sites, coupon aggregators, and loyalty discount platforms.
Why choose .discount?
- Price message built into the domain
- Targets value-driven shoppers
- Works across all retail sectors
- Pairs naturally with brand names
Who runs .discount, and since when
Registry data from the .discount delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Binky Moon, LLC
- The organisation that runs the extension
- In the root zone since
- 2014
- Delegated 17 April 2014
- Who can register
- Open to anyone worldwide, with no trade, sector or location requirement
- Checked against the registry's own policy
- Our price
- £29.99 a year
- Ex VAT. Renews at the same price
When a .discount domain is worth the renewal
Price is a position with a short shelf life, and that is the thing to weigh before buying a .discount domain. A retailer leading on price this year may want to lead on quality in three years, and the address bar is the slowest part of a business to change. The extension earns its keep where discounting is the permanent model rather than the current campaign: outlet channels, clearance stock, cashback and voucher platforms, trade discount schemes for members.
It entered the root zone in April 2014 under Holly Hill, LLC and moved to Binky Moon, LLC in March 2018, when nearly two hundred extensions were consolidated under one operator. Registration is open. There is no trade check, no location rule and nothing to evidence.
One practical trap catches people out at the search box. Identity Digital runs a trademark blocking service across its extensions, so a name can come back unavailable with nobody having registered it. If a well-known brand term returns nothing on .discount, that block is usually the reason, and no amount of retrying will change it.
Is .discount the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.discount works well if
- Discounting is your permanent model rather than a seasonal push: an outlet, a clearance channel or a cashback site that will still be about price in five years.
- You want a short second address for a promotions area, redirected into the main site rather than run as a separate brand with its own hosting.
- Your brand is taken on .com and .co.uk, and pairing the brand word with .discount reads better than any hyphenated alternative left.
Look elsewhere if
- You sell to UK shoppers who search locally. A .co.uk carries a UK signal in Google that .discount does not, and costs a fraction of the annual fee.
- Price is one of several things you compete on. An address that shouts discount is hard to walk back when you move the brand upmarket.
- You need people to trust you with card details. Unfamiliar extensions on a checkout page still cause hesitation among less confident shoppers.
Selling mainly to UK shoppers? A .co.uk does more for local search and costs a good deal less every year. See .co.uk pricing.
.discount vs .shop: which should you register?
Both say retail, but they say different things about the retailer. A .shop tells a visitor you sell; a .discount tells them what you sell on. That makes .shop the safer long-term address for a business whose pricing may move, and .discount the sharper one for a site whose whole reason to exist is the saving.
If you are choosing between them for a single address, take the .shop and keep .discount for a campaign section. Running the promotional extension as the primary domain means every invoice, receipt and email footer carries the word discount for as long as the company trades.
.discount domain questions, answered
What people ask us before registering a .discount domain.
Can't find what you're looking for?
Ask us directlyIt is neutral. Google Search Central has published that its systems treat new gTLDs the same as .com and .org, and that keywords in a top-level domain give no advantage or disadvantage in search. So the word discount in the extension will not rank you for discount queries. What does move the needle is a UK-facing extension for UK searchers, which is the practical argument for a .co.uk alongside it.
Yes. There is no sector test and no documentation to supply, so a charity shop, a membership scheme or a comparison site can register one on the same terms as a national chain. Registration is first come, first served. The only names you cannot have are those held by someone else, those on the registry reserved list, and those blocked by a trademark holder through Identity Digital's blocking service.
You keep paying for it or you let it lapse, and neither is comfortable. This is the honest downside of an extension that describes a strategy rather than a business. Most owners end up redirecting it into a general address and renewing it quietly to stop anyone else picking it up. Budget for that outcome before you build the brand around it, because a domain is an annual bill for as long as the company exists.
Included with Your .discount Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other E-Commerce Domains Extensions
Register your .discount domain today
Secure your .discount domain from just £29.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
