.blue Domain
A Calm, Confident Domain Choice
Register your .blue domain from just £23.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .blue domain?
The .blue domain appeals to brands that associate with trust, calm, and professionalism. Blue is the world's most popular colour in branding for good reason: it communicates reliability. Tech companies, wellness brands, and marine businesses all use .blue, and brands with "Blue" in their name get a domain that doubles as a brand statement.
Who should register .blue?
Technology brands, wellness companies, marine businesses, and brands with "Blue" in their name.
Why choose .blue?
- Colour of trust and professionalism
- Works across tech, wellness, and marine
- Clean and confident web address
- Great for colour-themed branding
Who runs .blue, and since when
Registry data from the .blue delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Identity Digital Limited
- The organisation that runs the extension
- In the root zone since
- 2014
- Delegated 23 January 2014
- Who can register
- Open worldwide with no restrictions, subject to the reserved and premium name lists
- Checked against the registry's own policy
- Our price
- £23.99 a year
- Ex VAT. Renews at the same price
When .blue completes a brand name properly
Colour extensions only really work one way. If the word in front of the dot plus the colour reads as the brand, you have something: a company called Sky Blue, Deep Blue or Ocean Blue gets an address that is shorter than the hyphenated .co.uk it would otherwise settle for, and reads as one phrase rather than two words jammed together. If the colour is just a thing you like, you are paying an annual fee for decoration.
Afilias took .blue into the root zone in January 2014 as one of a set of colour extensions, and the delegation record now names Identity Digital Limited after the two companies came together. The rules have stayed open throughout: no sector, no country, no documentation.
The catch that surprises buyers is the premium list. Short, obvious words in front of a colour are exactly what a registry holds back and prices separately, so the name that made the idea work in the meeting is often the one that is not on standard pricing. Check the actual name you want before you commit to the concept, because the concept is worthless without it.
Is .blue the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.blue works well if
- Your trading name ends in the word Blue, and moving that word behind the dot gives you an address you can say in one breath.
- You are building a campaign or product site where the colour is the identity, and the address is doing a job a logo would otherwise do alone.
- You already own the .co.uk and want the matching colour version held rather than left for someone else to use against your brand.
Look elsewhere if
- The colour has nothing to do with the name. An address that does not resolve into a phrase is just an unfamiliar ending people mistype.
- The word you actually need turns out to be a premium registration, at which point the arithmetic changes completely and usually kills the idea.
- You need a UK search signal. A generic extension gives Google nothing about where you trade, and a .co.uk costs less than half as much.
If the colour is not part of the name, the money is better spent on the .co.uk and a decent logo. See .co.uk pricing.
.blue vs .com: which should you register?
The comparison is really between two ways of saying the same brand. A firm called Ocean Blue can have oceanblue.com if it is free, which it very probably is not, or ocean.blue, which almost certainly is. One is familiar, the other is shorter and splits the name at the point a person would say it.
Familiarity wins for most businesses, and it is not close. People type .com by reflex, and a colour ending has to be spelled out at least once in conversation. Where the colour version earns its place is as a second address for print, packaging and short campaign URLs, sitting in front of a site that lives on the .com or .co.uk. Buying only the colour is the version of this that goes wrong.
.blue domain questions, answered
What people ask us before registering a .blue domain.
Can't find what you're looking for?
Ask us directlyIt is almost certainly on the registry reserved or premium list rather than registered to somebody. Identity Digital publishes a Reserved Names policy stating it may hold names back from registration at any time, including premium names it prices separately and names reserved to meet ICANN requirements. A reserved name hosts no website and belongs to nobody, but you cannot buy it at the standard price. Ask us which of the three applies to the name you tried and we will tell you what it would actually cost.
No. Google stated on its Search Central blog in July 2015 that its systems treat new generic extensions the same as .com and .org, and that keywords in an extension give no advantage or disadvantage in search. So the word blue after the dot earns nothing in rankings. It can still help a human remember the address, and that is a fair reason to buy one, but nobody should be paying for a colour extension as a search tactic.
You keep paying for it or you let it expire, and both have a cost. An address tied this tightly to one visual idea is harder to carry through a rebrand than a plain name, so the domain either becomes a redirect you renew out of caution or a lapsed name someone else can pick up along with whatever links point at it. That is an argument for the colour version being the secondary address from the start, with the durable name on a .co.uk or .com behind it.
Included with Your .blue Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other Creative Domains Extensions
Register your .blue domain today
Secure your .blue domain from just £23.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
