Making, publishing and measuring business video, from brand films to how-to clips.
A good short film can explain a product faster than a page of copy, but only if people see it the way you made it. Upload settings, processing time and where the video is hosted all change what a viewer gets, and none of that shows up on the edit timeline.
We write about video from the publishing side: what happened when we launched our own brand film, the checks worth running on any upload, and the trade-offs between YouTube and hosting a video file yourself.
Our brand film was uploaded in 1080p and kept starting on Auto (240p). There is no setting to force HD, so we read the renditions YouTube had built, found VP9 at only one rung, and re-uploaded at 1440p. How to check your own video, and when a re-upload is worth it.
