Deleting, merging, and consolidating thin or outdated pages to improve a site's overall quality and rankings.
More pages is not more authority. Thin, duplicate or AI-generated filler pages dilute your strong content, spread crawl attention thinly, and compete with each other for the same searches. Content pruning is the discipline of removing what no reader would miss so the pages that matter can breathe.
These articles cover the practical side: how to decide what to cut, when to merge versus delete, the difference between a 410 and a 301 for retired pages, and how to rebuild around fewer, genuinely useful pages. The advice comes from real rebuilds we have hosted and worked on, not theory.
The old Brewood Removals site was buried under AI-slop blog posts and around 160 doorway landing pages, and ranked for almost nothing. We deleted the lot, rebuilt it as an advice hub written from real jobs, and commissioned an independent ChatGPT assessment that scored it 99/100, ahead of Pickfords and every national chain. An early case study, with the search data still to come.
