.tours Domain
Guide Visitors to Your .tours Site
Register your .tours domain from just £55.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .tours domain?
The .tours domain is designed for tour operators, guided experience providers, and travel companies. It immediately communicates that your site offers bookable tours and excursions.
Who should register .tours?
Tour operators, experience providers, travel guides, and excursion companies.
Why choose .tours?
- Clearly signals bookable experiences
- Ideal for tour operators
- Appeals to travellers worldwide
- Works for all tour types
Who runs .tours, and since when
Registry data from the .tours delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Binky Moon, LLC
- The organisation that runs the extension
- In the root zone since
- 2015
- Delegated 12 March 2015
- Who can register
- Open to anyone worldwide, with no tour operator accreditation required
- Checked against the registry's own policy
- Our price
- £55.99 a year
- Ex VAT. Renews at the same price
Reading .tours: bookable trips, or a city in France
Tours is a city on the Loire, the prefecture of Indre-et-Loire, with a cathedral, a university and about a hundred and thirty thousand residents. To a French reader that is what the word is. To an English reader .tours means guided experiences you can book, which is what the extension is sold for. Neither reading is wrong, and if any part of your market is francophone the ambiguity is worth a moment of thought before you commit.
The extension is one of the later arrivals of its generation, delegated in March 2015 and operated by Binky Moon, LLC in the Identity Digital portfolio. Registration is open worldwide with no accreditation, no bonding and no documents. The registry checks nothing about your business, so the address signals intent rather than credentials.
The plural is the other thing to sit with. There is no .tour in the root zone, so the singular resolves nowhere and nobody can squat it, but the plural also shapes the name. An operator running one walking tour of one city ends up plural about a single product, and yourbrand.tours only really sings when you run several. Where it does sing is for operators with a range: city walks, distillery visits, wildlife trips, coach itineraries.
Price is the honest limitation. This is among the dearest extensions we register, several times a .co.uk every year, on a business whose margins are usually made a seat at a time. A small operator selling mainly to British visitors gets more from the .co.uk, which Google associates with the UK and which costs a fraction. Keep .tours for the brand and the printed material if the phrase is worth it to you.
Is .tours the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.tours works well if
- You run several distinct itineraries or experiences, so the plural is accurate rather than aspirational.
- Your brand name is a place or a person and "tours" completes it naturally, which it rarely does in front of the dot.
- You sell to international visitors who arrive through referrals and social rather than through UK search, so the missing country signal costs you little.
- The obvious .co.uk went years ago and every remaining variant needs a hyphen or a filler word bolted on.
Look elsewhere if
- You run a single tour. The plural promises a range you do not have, and customers notice that sort of thing on a booking page.
- Most of your bookings begin with a Google search from inside the UK. A .co.uk carries the geographic association that this extension does not, at a fraction of the annual cost.
- You have French-speaking customers, for whom Tours is a city in the Loire valley long before it is a category of product.
One tour, mostly British customers? A .co.uk will be cheaper every year and stronger in local search. See .co.uk pricing.
.tours vs .co.uk: which should you register?
Tour operators live or die on being found, and the two extensions help with that in different ways. A .co.uk is read by Google as a British site. A .tours is read by a human as a bookable experience. Only one of those is a ranking factor.
.co.uk wins on cost, on UK search, on transfer speed because .uk domains move on an IPS tag rather than an authorisation code, and on privacy, since a UK individual registrant can keep their details out of the public WHOIS at no charge under Nominet rules. .tours wins on availability and on saying what the business does before anyone clicks.
If you can only justify one, take the .co.uk and put the descriptive work into the page titles instead, where Google will actually read it. If the budget covers both, use .tours on print and signage and let it redirect.
| .tours | .co.uk | |
|---|---|---|
| Type | Generic, descriptive | UK country-code |
| In the root since | 2015 | 1985 |
| Google location cue | None | United Kingdom |
| Annual cost | Several times a .co.uk | Low |
| Transfer speed | Hours to a few days | Near instant |
.tours domain questions, answered
What people ask us before registering a .tours domain.
Can't find what you're looking for?
Ask us directlyNo. Registration is open to anyone worldwide with no accreditation check, no bonding evidence and no documents required by the registry. Binky Moon, LLC runs it as a standard open extension. Whatever consumer protection rules apply to selling trips in your country apply regardless of the domain, and the registry neither checks nor certifies them, so the extension is a naming choice rather than a badge of legitimacy.
No. .tour has never been delegated and is not in the root zone, so nothing resolves there. Nobody can register the singular to trade off your name, which is useful, but a customer who types it out of habit reaches a browser error instead of your site. That is a reason to hold the matching .co.uk alongside it, particularly if the address appears on printed itineraries or vehicle livery.
Not in the way a .co.uk does. Google treats .tours as a generic extension with no country attached, so a British operator gets none of the automatic UK association that a .co.uk brings in Google UK results. The word in the extension is not a ranking signal either. Where it does help is with people rather than algorithms: the address explains the business at a glance on a leaflet, a shopfront or a business card.
The registry charges more at wholesale, and nothing technical justifies it: the DNS, the records and the DNSSEC support are identical. You are paying for the word. Because it renews at that level every year for as long as you trade, do the ten-year sum before committing, especially if the business runs on seat-by-seat margins. Many operators register the .co.uk as the working address and add this one only once the brand is established.
Included with Your .tours Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other Travel Domains Extensions
Register your .tours domain today
Secure your .tours domain from just £55.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
