.insure Domain
Cover Your Brand with the Right Domain
Register your .insure domain from just £62.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
This domain has registration restrictions
Anyone in the world may register a .insure domain, but the registry agreement binds you to secure whatever sensitive financial data the site collects. Read the full eligibility rules.
What is a .insure domain?
The .insure domain is designed for insurance companies, brokers, and comparison services. It tells prospective policyholders exactly what your business offers, directing them straight to the cover they need.
Who should register .insure?
Insurance companies, brokers, underwriters, and insurance comparison services.
Why choose .insure?
- Immediately signals insurance
- Builds policyholder trust
- Ideal for comparison platforms
- Direct and action-oriented
Who runs .insure, and since when
Registry data from the .insure delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Binky Moon, LLC
- The organisation that runs the extension
- In the root zone since
- 2014
- Delegated 24 April 2014
- Who can register
- Open to anyone; the registry has promised ICANN not to check who you are
- Checked against the registry's own policy
- Our price
- £62.99 a year
- Ex VAT. Renews at the same price
What a .insure domain proves, and what it cannot
Read an .insure address aloud and it turns into an instruction. compare.insure, protect.insure, thecottage.insure: the extension is a verb, so the whole name becomes a phrase telling somebody to do something. Barely any other ending works that way, and a well chosen second level word is where the value of this one sits.
What it does not do is prove anything about you. Registration is open worldwide, there is no eligibility test, and the registry's public interest commitment to ICANN goes further than mere silence: it promises not to limit registrant eligibility based on identity. If you want an extension that verifies its holders, that is .insurance, run by fTLD, where an applicant has to be a government regulated insurance company, agent, broker or holding company, and the domain has to correspond to the organisation's legal name or branding. .insure carries none of that machinery, and a customer who assumes otherwise has assumed wrongly.
It does carry obligations. Because ICANN treated insurance as a regulated sector, the .insure agreement requires registrars to pass on a term binding registrants who collect and maintain sensitive financial data to implement reasonable and appropriate security measures. A quote form or a claims portal collects precisely that. Read the clause as a prompt rather than a rulebook, since your real duties sit with the FCA and UK data protection law, not with a domain registry in Washington State.
Our steer: buy it for the phrase, not for the credibility. A broker whose customers search locally still wants the .co.uk carrying the weight.
Who is allowed to register .insure?
Anyone in the world may register a .insure domain, but the registry agreement binds you to secure whatever sensitive financial data the site collects.
- No eligibility check
- There is no licence test, no FCA firm reference number to supply and no proof of trading. The registry has committed to ICANN that it will not limit registrant eligibility based on identity, so holding a .insure domain says nothing at all about whether the holder is authorised.
- Security of financial data
- The registry agreement requires registrars to include a term binding registrants who collect and maintain sensitive financial data to put reasonable and appropriate security measures in place, as defined by applicable law. A quote engine, a claims form or a customer portal sits squarely inside that description.
- Applicable law is contractual here
- A further clause requires you to comply with laws covering privacy, data collection, consumer protection, fair lending and financial disclosures. Those rules bind you regardless of your domain. What the clause adds is a contractual route by which a breach can be raised with the registry rather than only with a regulator.
- If you break the terms
- Identity Digital reserves the right to deny, suspend, cancel, redirect or transfer any registration at its sole discretion, including for activity contrary to applicable law. A suspended domain takes the website and the email with it on the same afternoon, so treat these as ongoing conditions rather than small print you accepted once.
Rules taken from the ICANN registry agreement for .insure, Specification 11. Registry policy can change, so check before you buy if the answer matters to you.
Not sure whether you qualify? Ask us before you order and we will check the registry rules with you. We would rather answer the question than take an order the registry will refuse.
Is .insure the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.insure works well if
- The name you want reads as a complete phrase once the extension is attached, so the address does a job that the .com version of the same words cannot.
- You run a comparison or quotation site where "insure" is exactly the action you want a visitor to take next.
- You are launching one product line under its own address while the parent brand keeps the .co.uk it already ranks on.
- Most of your traffic arrives from paid campaigns, radio or print, where a short unusual address gets remembered and typed.
Look elsewhere if
- You expect the extension to signal that you are regulated. It cannot, and .insurance is the one that actually verifies its registrants.
- UK brokers take most enquiries through local search, and a .co.uk carries a country signal that .insure has no mechanism to give you.
- At the price on this page it is among the dearer extensions we sell, and that figure repeats annually whether the site converts anybody or not.
Broking to UK customers? Keep the .co.uk as your main address and let .insure carry the campaign. See .co.uk pricing.
.insure vs .co.uk: which should you register?
These two answer different questions. A .co.uk tells somebody where you are. A .insure tells them what you do. Neither tells them you are authorised, which is the thing an insurance customer most wants to know and which no domain extension anywhere can deliver.
The practical difference is search. Google treats .co.uk as a country signal for the United Kingdom and treats .insure as generic, with no geographic meaning. For a broker whose customers are within fifty miles, that one difference outweighs everything clever a .insure name can do. For a national comparison site with no local trade at all, it barely registers.
The cost gap is wide and it is annual, not one off. On top of that, WHOIS privacy is free on .uk extensions under Nominet's rules for UK individuals and a paid extra on .insure, and a .co.uk transfer is a near instant IPS tag change while a .insure transfer takes hours to days.
| .insure | .co.uk | |
|---|---|---|
| Signals | What you do | Where you are |
| UK local search | No country signal | Clear UK signal |
| Annual cost | Among the dearer we sell | Low |
| WHOIS privacy | Paid add-on | Free for UK individuals |
| Transfer time | Hours to days | Near instant, IPS tag STACK |
.insure domain questions, answered
What people ask us before registering a .insure domain.
Can't find what you're looking for?
Ask us directlyNo, and that is the point most buyers get wrong in the other direction. The registry checks nothing and has formally committed to ICANN that it will not limit eligibility based on identity. If you want the extension that does verify its holders, .insurance from fTLD restricts registration to government regulated insurance companies, agents, brokers and holding companies, and requires the name to match your legal name or branding. .insure is an open word, not a credential.
.insurance is verified and .insure is not. fTLD Registry Services runs .insurance and vets every applicant against its eligibility policy before a name is issued, which is why the extension is rare and why holding one means something. .insure was delegated in April 2014 to Binky Moon and is open to anybody who pays. .insure is also a verb, which gives it phrase names that .insurance cannot form, so the choice is between a credential and a piece of language.
Usually as a second address rather than the main one. Small brokers live on local search and referrals, and a .co.uk earns a geographic signal in Google that .insure cannot. The cost gap is also real and recurring. Where .insure works well for a small firm is a single memorable campaign name, printed on a van or a sponsor board, redirecting to the page that sells that product on your main site.
It requires your registrar to include a term binding registrants who collect and maintain sensitive financial data to implement reasonable and appropriate security measures, as defined by applicable law. That is a contractual echo of duties you already owe under UK data protection law and FCA rules, not a separate technical standard. Nobody audits it at registration. What it means in practice is that a serious data failure could put the domain itself at risk on top of everything else.
Included with Your .insure Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other Financial Domains Extensions
Register your .insure domain today
Secure your .insure domain from just £62.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
