.fund Domain
A Focused Home for Funds and Fundraising
Register your .fund domain from just £58.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .fund domain?
The .fund domain serves a dual purpose, it works equally well for investment funds managing portfolios and for charities running fundraising campaigns. Its brevity and clarity make it a versatile choice.
Who should register .fund?
Investment funds, charitable organisations, fundraising campaigns, and grant-making bodies.
Why choose .fund?
- Versatile across sectors
- Short and highly memorable
- Works for finance and charity
- Clear call to action
Who runs .fund, and since when
Registry data from the .fund delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Binky Moon, LLC
- The organisation that runs the extension
- In the root zone since
- 2014
- Delegated 17 April 2014
- Who can register
- Open to any individual or organisation, charities and fund managers alike
- Checked against the registry's own policy
- Our price
- £58.99 a year
- Ex VAT. Renews at the same price
The .fund domain serves two audiences that barely overlap
Two very different organisations want this word. An investment manager reads fund as a portfolio. A charity reads it as a verb, the one in "please fund our new minibus". Both readings are correct and the extension does nothing to separate them, which is the first thing to weigh before buying one.
The effect shows up in what visitors assume. Somebody landing on rescuecentre.fund is not thinking about regulated products. Somebody landing on the same shape of name in a professional context will look for a prospectus. If your organisation sits near both worlds, say a trading subsidiary attached to a charity, the ambiguity works against you rather than for you.
Binky Moon runs it, and .fund went into the root zone in April 2014 on the same day as .financial and .tax. ICANN grouped it with the financial strings, so its registry agreement carries the extra sector terms: registrants agree to comply with applicable law covering consumer protection, fair lending and financial disclosures, and to secure sensitive financial data. A charity taking card donations picks up those terms exactly as a fund manager does. None of it is checked at registration and none of it displaces your own regulatory duties. It is simply in the contract.
For a UK charity the more useful question is what supporters actually type. Most will search your name, land on the .org.uk or .co.uk that already ranks, and never see the .fund at all. It earns its place on one campaign, printed on a poster or a collection tin, where the word is the instruction.
Is .fund the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.fund works well if
- You are running one named appeal and want a short address that reads as an instruction on a poster, a tin or the side of a minibus.
- You manage a fund, the matching .com went in 2004, and an exact match on the name matters to you more than which extension carries it.
- The campaign is what supporters remember rather than the parent organisation, so you want an address that survives a rebrand upstairs.
- Your donors arrive from print, radio and word of mouth, where a short spoken address beats a search friendly one.
Look elsewhere if
- You want visitors to see a charity rather than a financial product at a glance. .fund refuses to draw that line and .org draws it immediately.
- The main site already ranks on a .org.uk. Moving it to .fund throws away the country signal Google reads from the .uk and gains nothing back.
- A charity domain is a bill that runs for decades, and this one costs meaningfully more each year than the .org or .org.uk you would otherwise renew.
Want supporters to see a charity rather than an investment product? A .org says it more plainly and costs less. See .org pricing.
.fund vs .org: which should you register?
.org has forty years of meaning behind it. People read it as a non-profit without being told, which is a shortcut no extension launched in 2014 can buy. .fund has no such history, so it borrows all its meaning from the word itself.
That is not automatically a loss. A single appeal with a strong name gets more from savethelido.fund than from a fourth .org nobody can distinguish from the other three. The trade is between instant category recognition and instant description of purpose, and only one of those is what your supporters need at the moment they see the address.
The pattern that works is both: the .org or .org.uk as the permanent organisational home, the .fund as a campaign address that redirects into it. If the appeal succeeds you keep the name. If it does not, you drop one renewal rather than moving a website.
| .fund | .org | |
|---|---|---|
| Reads as | A fund or an appeal | A non-profit organisation |
| In the root zone since | 2014 | 1985 |
| Recognised by donors | Needs explaining | Immediately |
| Extra ICANN sector terms | Yes, financial | No |
| Best used as | One campaign address | The permanent home |
.fund domain questions, answered
What people ask us before registering a .fund domain.
Can't find what you're looking for?
Ask us directlyYes, and no charity registration number is required. The extension is open to anyone, and the registry has committed to ICANN that it will not limit eligibility based on identity. The question worth asking is not whether you may but whether you should: .fund reads as an investment vehicle to a large slice of the public, and a charity that wants to be recognised as one immediately will get more from a .org or .org.uk carrying its actual name.
To a financially literate reader, often yes. The word is doing two jobs and the extension gives no clue which one you mean, so the site itself has to resolve it in the first screen. Charities using .fund tend to pair it with an unmistakably charitable second level word, an appeal name rather than a company name. If the ambiguity would cost you a donation, spend the difference on a .org instead.
The registry sets the wholesale price, and ICANN grouped .fund with the financial extensions, which sit at the higher end of the Identity Digital range. Nothing technical differs: the DNS records, the DNSSEC support and the mail routing are identical to any other extension. You are paying for the word. Check the figure on this page against a .org before committing, and remember it recurs annually for as long as the appeal exists.
Yes, for as long as you renew it. The more common outcome is that an appeal address stops earning its keep once the appeal closes, and the sensible move then is to point it at the relevant page of your main site and let it sit as a redirect for a couple of years while printed material is still circulating. Transfers into 365i are handled the usual way, with an authorisation code from your existing registrar, and take hours to days rather than the near instant IPS tag change a .uk gets.
Included with Your .fund Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other Financial Domains Extensions
Register your .fund domain today
Secure your .fund domain from just £58.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
