Google search and Discover algorithm updates, their impact, and how to respond.
Google rolls out core algorithm updates several times a year, and each one reshuffles rankings. Some sites gain traffic. Others lose half their visibility overnight. Knowing what changed helps you respond, but more than that, it helps you build a site that's resilient to future updates.
Our coverage tracks each update as it rolls out: what we're seeing in the data, which types of sites are affected, and what recovery looks like for sites that lost ground. Practical analysis, not speculation.
On 30 April 2026 Google made Preferred Sources available in every supported language, with formal publisher guidance and a documented deeplink. Our Discover Search Console shows 10 clicks across 12 months. Here's what we deployed on 365i.co.uk and what UK SME publishers should think about before doing the same.
E-E-A-T in 2026 is a build problem, not a writing problem. The fix has three parts: write non-commodity, prove it to humans, expose it to machines. Real code, live screenshots, and the traffic numbers from shipping it on our own site.
Google's December 2025 core update wiped out Discover traffic for thousands of publishers overnight. Some lost 98% of impressions. Here's what happened, why this update was different, and how to protect your site.
