.lol Domain
Comedy and Content, No Filter
Register your .lol domain from just £26.00/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .lol domain?
The .lol domain is for comedy sites, meme pages, and entertainment platforms that don't take themselves too seriously. The abbreviation is universally understood as "laughing out loud". Satirical blogs, joke databases, and viral content platforms all use it to set the mood before a single page loads.
Who should register .lol?
Comedy platforms, meme pages, satirical blogs, joke databases, and viral content creators.
Why choose .lol?
- Universally recognised abbreviation
- Sets a fun, informal tone
- Memorable and shareable
- Three letters, instant personality
Who runs .lol, and since when
Registry data from the .lol delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- XYZ.COM LLC
- The organisation that runs the extension
- In the root zone since
- 2015
- Delegated 23 April 2015
- Who can register
- Open to anyone worldwide, with no restrictions on who may register
- Checked against the registry's own policy
- Our price
- £26.00 a year
- Ex VAT. Renews at the same price
How .lol reads to someone who is not online
Few abbreviations need less explaining than lol, and that is the whole asset. Three characters, recognised across languages without translation, and it announces tone before a page has loaded. It is also, for exactly the same reason, one of the least serious things you can put on a business card.
Ownership changed hands in a way worth knowing about. Uniregistry took the original delegation in April 2015, and XYZ.COM LLC, the operator behind .xyz, took it over on 23 March 2022. XYZ runs a large portfolio of consumer extensions and .lol sits inside it under a plain base agreement, so registration is open to anyone with no restrictions and nothing carried over from the change.
The test we would apply is the telephone test. Read your address out to somebody who does not spend their working day online and listen to what comes back. If the answer is a pause, the extension has cost you something. That is fine for a meme archive or a comedy night, and expensive for anything where a stranger has to type it correctly on the first attempt.
Is .lol the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.lol works well if
- You are naming something built to be shared: a meme archive, a comedy night, a joke generator, a running gag that has earned its own site.
- You want a three-character extension that lands the same way in most languages without needing translation or explanation.
- The name works as a phrase with the extension attached, so the whole address is the joke rather than a word with a suffix bolted on.
Look elsewhere if
- It is the address on your invoices. A finance department reading yourfirm.lol has a fair question about whether the invoice is real.
- You will still want it in five years. Internet slang dates, and a domain you cannot rename is a poor place to store a trend.
- You need it working in search for UK customers. .lol is generic to Google, so it does nothing a .co.uk would do for local visibility.
Want a lighter tone without the punchline? A .fun keeps the mood and still reads as a brand. See .fun pricing.
.lol vs .fun: which should you register?
.fun and .lol sell the same thing, which is permission not to be serious. Where they differ is how far each one goes. .fun is an adjective and can sit on a family attraction, a party supplier or an events business without anybody raising an eyebrow. .lol is a laugh, and it commits you to being funny.
Pricing is close enough that it will not decide this. Pick .fun when the business is real and the tone is playful. Pick .lol when the joke is the point and you would rather not be mistaken for a serious brand, which is a perfectly legitimate thing to want.
.lol domain questions, answered
What people ask us before registering a .lol domain.
Can't find what you're looking for?
Ask us directlyXYZ.COM LLC, the company behind .xyz, which took it over on 23 March 2022. Before that it belonged to Uniregistry, which received the original delegation in April 2015. The registry agreement is a plain ICANN base agreement with no community restriction, so nothing about the handover changed who may register. If you hold a .lol from the Uniregistry era, it carried across without any action needed from you.
You can, and it will set expectations you may not want. The extension reads as a joke, which is an asset for entertainment, merchandise and anything designed to be shared, and a liability on a quote, an invoice or a contract. If the business is serious and only the marketing is playful, the usual arrangement is a conventional main domain with the .lol pointed at a campaign, so the joke never has to appear on your paperwork.
Google treats .lol like any other generic extension, so there is no ranking penalty attached to it and no advantage either. Search engines do not read tone. Your visitors do, and that is the real cost: a person deciding whether to click a result, or whether to trust a link a friend has sent them. If your traffic depends on strangers taking a chance on an unfamiliar address, an extension that reads as a joke works against you even though the algorithm is indifferent.
Included with Your .lol Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other Community Domains Extensions
Register your .lol domain today
Secure your .lol domain from just £26.00/yr. Free DNS management, email forwarding, and 10GB mailbox included.
