.ing Domain
Turn Any Word Into Action
Register your .ing domain from just £18.00/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .ing domain?
The .ing domain lets you create action words as web addresses. Think build.ing, market.ing, or cook.ing. It's a creative extension managed by Google that turns static brand names into verbs. For marketing campaigns, product launches and creative microsites, .ing gives an address a sense of momentum. One rule to plan for: the whole zone is HSTS-preloaded, so browsers refuse plain HTTP outright and the site has to be served over HTTPS from the first day. Every 365i plan includes a free SSL certificate, so that is a setup step rather than a cost.
Who should register .ing?
Marketing campaigns, creative microsites, brand activations, and businesses with verb-friendly names.
Why choose .ing?
- Creates verb-based web addresses
- Managed by Google Registry
- Ideal for creative campaigns
- Adds momentum to brand names
Who runs .ing, and since when
Registry data from the .ing delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Charleston Road Registry Inc.
- The organisation that runs the extension
- In the root zone since
- 2014
- Delegated 12 June 2014
- Who can register
- Open to anyone, but every .ing site must be served over HTTPS
- Checked against the registry's own policy
- Our price
- £18.00 a year
- Ex VAT. Renews at the same price
Why every .ing domain must be served over HTTPS
Google took .ing into the root zone in June 2014 and then left it alone for the best part of a decade. The announcement introducing it to the public is dated 31 October 2023. So the delegation date on this page looks old while the names themselves are recent arrivals, which is why single common verbs are still findable here in a way they are nowhere else.
The mechanic is the domain hack. build.ing, cook.ing and market.ing read as one word split across the dot. That is the entire product, and it is also the entire risk: an address that only works written down is an address that fails on the telephone, on the radio and in a podcast read.
There is one rule you cannot opt out of. Google's registration policy calls .ing a secure namespace, the extension is on the HSTS preload list, and browsers therefore refuse plain HTTP outright. Registrars have to tell you so before you pay. In practice this costs nothing here, because every 365i package issues a free wildcard Let's Encrypt certificate and the site is on HTTPS before you have finished setting it up. It does rule out parking a .ing on an old server that only speaks HTTP.
Is .ing the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.ing works well if
- Your brand or product name ends in "ing" and you want the address to say it in one word with nothing left over.
- The address is for a campaign, a launch or a microsite that lives on screens, in QR codes and in shared links rather than in speech.
- You want a short second-level label that would be unobtainable on .com, and £18 a year sits comfortably inside the campaign budget.
Look elsewhere if
- The address has to survive being spoken. Anyone hearing "cook dot ing" will type cooking.com, and that is not your website.
- You have a legacy server that cannot serve HTTPS. Browsers will not load a .ing over plain HTTP at all, so there is no soft failure to fall back on.
- You need a real verb stem before the dot. The good ones are largely taken or carry a premium price, and a forced split reads as a puzzle rather than a name.
Just want a clean, cheap, recognisable address for a UK business? The .co.uk does that job for about half the price. See .co.uk pricing.
.ing vs .com: which should you register?
A .com is read. A .ing is decoded. That distinction is fine for a launch page and a problem for a company that answers the telephone.
Where .ing wins is the exact word split: if the phrase you want is a single English gerund, no .com gets near it, because the .com equivalent went long ago. Where .com wins is everything to do with being said aloud, typed from memory or written on an invoice, and it costs £15.49 against £18. The workable answer for most businesses is a .com or .co.uk as the address of record, with the .ing pointed at a campaign that has a start and an end date.
.ing domain questions, answered
What people ask us before registering a .ing domain.
Can't find what you're looking for?
Ask us directlyYes, and it is not optional. Google's .ing registration policy requires registrars to warn you, before purchase, that .ing is a secure namespace and that HTTPS must be configured for browsers to load the site. The extension is on the HSTS preload list, so browsers will not attempt plain HTTP at all and there is no warning screen to click through. On hosting here that is a non-issue, because a free wildcard certificate is issued automatically. It only bites if you plan to point the name at something old that cannot serve HTTPS.
Recently, despite the 2014 delegation date. Google published its announcement introducing .ing on 31 October 2023, and the names reached the public around that launch rather than a decade earlier. That gap is the reason the extension is worth a look: a wave of ordinary English words that vanished from .com in the 1990s were still unregistered here when it opened. Many of the obvious ones have gone since, and the registry prices some names above the standard rate, so check the exact name you want rather than assuming.
It is a poor fit, and that is the honest answer rather than a hedge. A .ing name works by splitting a word across the dot, and the dot is inaudible. Say "book dot ing" to a customer and the likely outcome is booking.com in their browser. If your enquiries arrive by telephone, by word of mouth or on local radio, buy an address that can be dictated, and keep the .ing for print, links and campaign landing pages where the reader can see the split.
Included with Your .ing Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other Technology Domains Extensions
Register your .ing domain today
Secure your .ing domain from just £18.00/yr. Free DNS management, email forwarding, and 10GB mailbox included.
