.computer Domain
For Businesses Built Around Hardware
Register your .computer domain from just £33.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .computer domain?
The .computer domain targets computer repair shops, hardware retailers, IT support companies, and refurbished equipment sellers. In a market where customers often search by device type, .computer makes your specialism obvious. It's a longer extension, but that length brings clarity. Nobody clicking a .computer domain expects a bakery.
Who should register .computer?
Computer repair shops, hardware retailers, IT support providers, and refurbished equipment sellers.
Why choose .computer?
- Clear hardware and IT signal
- Targets device-specific searches
- Differentiates from generic tech sites
- Ideal for local repair businesses
Who runs .computer, and since when
Registry data from the .computer delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Binky Moon, LLC
- The organisation that runs the extension
- In the root zone since
- 2013
- Delegated 12 December 2013
- Who can register
- Open to anyone worldwide, with no IT trade or repair certification needed
- Checked against the registry's own policy
- Our price
- £33.99 a year
- Ex VAT. Renews at the same price
What .computer says to a local repair customer
The word has been narrowing for years. A high-street repair business now fixes laptops, phones, tablets and consoles, and the desktop tower is the minority of the bench. That is the difficulty with .computer as a shop address: it is singular, it runs to eight characters, and it names the smallest part of what the business does. Customers read domain names literally, which is the point of a descriptive extension and also its trap.
It earns its keep in the opposite case, a business whose identity is the machine itself. Custom builders, workstation and server specialists, refurbishers, retro and spare-parts sellers, and IT firms selling nationally rather than from a shopfront. For those, a short name plus .computer says the thing in one word, and the length stops mattering because the name in front is brief.
Be careful what you expect from it in search. Google treats every generic extension as generic, so .computer carries no UK signal, and having the word to the right of the dot does not rank you for computer repair. A local repair shop is ranked by its Google Business Profile category, its reviews, matching contact details and a page for each service. The domain barely features in that, in either direction.
It has been in the root zone since 12 December 2013, one of the first of the new generic extensions, delegated then to an applicant company called Pine Mill, LLC and operated today by Binky Moon, LLC under Identity Digital. ICANN records the contract as base and non-sponsored, so nobody checks a trade qualification. Which also means nothing stops a competitor registering your shop name on it.
Is .computer the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.computer works well if
- Your brand is the hardware. Custom builders, workstation specialists and refurbishers all read correctly with .computer behind a short name.
- You sell nationally online rather than from a shopfront, so clarity about what you sell buys you more than a UK-specific extension would.
- Your existing name is short. "orbit.computer" is fine; "kettering-pc-services.computer" is a mouthful nobody types twice.
- The extension has to carry the explanation on a van, a card or a shop sign, where a strapline will not fit.
Look elsewhere if
- Most of your work is phones and tablets. The extension names the one category you do least of, and customers take it at face value.
- You depend on local search and the map results. A .co.uk carries a UK signal, costs £9.99 a year and is what your customers expect to type.
- Eight characters after the dot makes the whole address long. On a card, a sticker or a phone keypad, that length has a real cost.
Running a local repair shop that lives on map-pack traffic? A .co.uk does more for you at under a third of the price. See .co.uk pricing.
.computer vs .co.uk: which should you register?
For a repair or IT support business with a shopfront, this comparison is not close. A .co.uk is a country-code extension, so Google reads it as a UK site without being told, and that helps in exactly the searches a local shop lives on. A .computer says what you do but not where you are, and where you are is the harder of the two to communicate.
The practical differences stack on the same side. A .co.uk renews at £9.99 against £33.99. Transfers between registrars are near instant because they are an IPS tag change rather than an authorisation code exchange, and our Nominet tag is STACK. WHOIS privacy is free for UK individual registrants under Nominet's consent-based rules, where on a .computer it is a paid add-on.
The case for the .computer is as a second name that describes the trade, redirected at the .co.uk, or as the main address for a national online business where the map results are not where the customers come from.
| .computer | .co.uk | |
|---|---|---|
| Annual price here | £33.99 | £9.99 |
| Signal to Google | Generic, no country | United Kingdom |
| Transfer to 365i | Hours to days, code needed | Near instant via IPS tag STACK |
| WHOIS privacy | Paid add-on | Free for UK individuals |
| What it tells a customer | The sector | The country |
.computer domain questions, answered
What people ask us before registering a .computer domain.
Can't find what you're looking for?
Ask us directlyNo. A keyword in the extension is not a ranking factor and has not been one since the new generic extensions launched. Local repair searches are decided by your Google Business Profile and its primary category, the reviews on it, whether your name, address and phone number match everywhere they appear, and whether you have a real page for each service. A .computer address is honest and readable, which helps people click. It does not move you up the page.
Not really, and the reason is customer perception rather than technology. If most of your work is phones, tablets and consoles, an address saying computer describes the smallest part of your business, and people take domain names at their word. Either pick an extension matching the range of work, or use a .co.uk with the range in the second level and keep the flexibility for when the mix shifts again.
No. ICANN records the .computer registry agreement as base and non-sponsored, so there is no trade body, no charter and nothing to certify. Anyone anywhere can register one. The consequence worth thinking about runs the other way: your shop name is not protected on this extension, and if it matters to your brand, holding it costs a good deal less than arguing about it later.
Keep it. Your .co.uk holds the links, the Google history and the email addresses your customers already have, and dropping it throws all three away for a cosmetic gain. Register the .computer, point it at the main site with a redirect, and use it on print where the extension does the explaining. Two domains means two annual renewals, which at £9.99 and £33.99 is a modest running cost for a trading business.
Included with Your .computer Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other Technology Domains Extensions
Register your .computer domain today
Secure your .computer domain from just £33.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
