.games Domain
Level Up Your Gaming Presence
Register your .games domain from just £30.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .games domain?
The .games domain covers the full spectrum of gaming, from video game studios and esports teams to board game cafes and mobile game developers. Gaming is one of the world's largest entertainment industries, and .games gives creators, communities, and retailers a domain that players recognise.
Who should register .games?
Game studios, esports teams, board game cafes, mobile game developers, and gaming content creators.
Why choose .games?
- Covers all types of gaming
- Recognised by a massive global audience
- Works for developers and communities
- Modern entertainment branding
Who runs .games, and since when
Registry data from the .games delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Dog Beach, LLC
- The organisation that runs the extension
- In the root zone since
- 2016
- Delegated 24 May 2016
- Who can register
- Open to anyone worldwide, with no studio, publisher or industry membership test
- Checked against the registry's own policy
- Our price
- £30.99 a year
- Ex VAT. Renews at the same price
The .games and .game split, and where players look
Singular and plural here are not variants of one thing. .games belongs to Dog Beach, LLC and reached the root zone on 24 May 2016. .game belongs to XYZ.COM LLC and got there on 2 July 2015. Two registries, two price lists, no shared ownership, and holding one gives you no claim on the other. We stock the plural and not the singular, which is worth knowing before somebody builds a brand around an address they assume they can complete later.
The plural suits what most of this industry actually is: a catalogue. A studio with a back catalogue, a publisher, a shop, a board game cafe or a tabletop community all sit comfortably behind an address that implies more than one title. A single game with a single name sits behind it awkwardly, and that is the mistake worth avoiding.
The registry rules are permissive to the point of being uneventful. The ICANN agreement was signed on 28 May 2015, is Base and Non-Sponsored, carries no Specification 12, and its extra-commitments clause is intentionally omitted. No industry body checks anything: no studio status, no publisher relationship, no age rating requirement. Identity Digital's acceptable use policy still applies, and the clause that catches ordinary businesses is not the malware one, it is the requirement to keep registration details accurate and current.
What .games will not do is compete with where competitive players already look. Esports organisations and communities gravitated to .gg years ago, which is Guernsey's country-code extension, delegated in 1996 and adopted for its resemblance to good game. That habit is entrenched, and a keyword extension does not undo it.
Is .games the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.games works well if
- You publish or sell more than one title, so the plural describes a catalogue rather than over-promising on a single release.
- You run a physical business around games: a board game cafe, a tabletop shop, a convention or a hire library where stock is the point.
- Your studio name is a common word and the .com went in the 1990s, where one clean word in front of .games keeps the brand intact.
- Your audience is international, which makes a UK country-code extension the wrong signal rather than a helpful one.
Look elsewhere if
- You are naming one game. The plural reads as a company address, not a title address, and players looking for the game will assume they are on the publisher site.
- Competitive and streaming audiences default to .gg, which costs roughly two and a half times this and is still what those communities recognise first.
- It costs about twice a .com, and .com remains what people type by reflex when they half-remember a name from a stream or a podcast.
One title, one name, an audience who half-remember it? A .com is cheaper and is what they will type first. See .com pricing.
.games vs .com: which should you register?
This is the comparison most game businesses are really making, and availability usually settles it. Any short, pronounceable .com in this category went years ago, so the honest choice is normally between a clean word in front of .games and a padded or hyphenated .com.
.com is the default reflex. Someone who half-hears your name on a stream will type it, it belongs to no country, and it is the safer address for a business talking to publishers, platform holders and press. .games buys back the name itself, describes the catalogue, and sits perfectly well in a Steam page footer or a Discord profile where nobody is typing anything from memory.
If you can afford both, take both and redirect. The extension only really matters at the moment somebody types it, and there are fewer of those moments in this industry than there used to be.
| .games | .com | |
|---|---|---|
| Type | Generic keyword extension | Generic, no country ties |
| In the root zone since | 24 May 2016 | 1985 |
| Typed from memory | Rarely | By reflex |
| Short names still free | Some, in most categories | Very few without padding |
| Annual cost | About twice a .com | Low |
.games domain questions, answered
What people ask us before registering a .games domain.
Can't find what you're looking for?
Ask us directlyThey are separate extensions run by separate companies. .games sits with Dog Beach, LLC and entered the root zone on 24 May 2016; .game sits with XYZ.COM LLC and arrived on 2 July 2015. Registering one gives you no rights over the other, and they are priced independently. We stock .games and not .game, so if the singular is part of your plan, check availability and pricing elsewhere before you commit a brand to the pairing.
.gg, in most cases, because that is what the audience already recognises. It is Guernsey's country-code extension, delegated in 1996, adopted by competitive players for its resemblance to good game, and entrenched across team sites, tournament brackets and Discord links. It also costs roughly two and a half times .games here. Where .games wins is an organisation that is more business than team: a publisher arm, a merchandise store, an events company running more than one title.
No. Nothing about you is checked. The ICANN agreement is Base and Non-Sponsored, there is no Specification 12 imposing community rules, and its extra-commitments clause is intentionally omitted, so no industry body vets registrations. No studio status, publisher relationship or age rating is required. Reviewers, community sites, cafes, conventions and hobbyists register on exactly the same terms as commercial studios do.
Yes, under the registry's published acceptable use policy. Identity Digital can suspend, cancel or lock a domain for malware distribution, phishing, spam and similar abuse, for trademark infringement, and where a registrant fails to keep registration information accurate and up to date. That last one is the clause ordinary businesses trip over: a contact address that stopped working two studios ago is enough to cause a problem. Keep it current and keep renewals on automatic.
Included with Your .games Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other Sport Domains Extensions
Register your .games domain today
Secure your .games domain from just £30.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
