.wtf Domain
The Domain That Says What You're Thinking
Register your .wtf domain from just £31.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .wtf domain?
The .wtf domain is for brands and platforms that aren't afraid of attitude. Comedy sites, startup landing pages, and viral content platforms use it because it's impossible to ignore. The abbreviation is universally understood, and it makes people smile (or at least raise an eyebrow). It's not for everyone, and that's exactly the point.
Who should register .wtf?
Comedy platforms, bold startup brands, viral content sites, and irreverent media outlets.
Why choose .wtf?
- Impossible to ignore or forget
- Sets an irreverent, bold tone
- Appeals to younger audiences
- Three letters with instant personality
Who runs .wtf, and since when
Registry data from the .wtf delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Binky Moon, LLC
- The organisation that runs the extension
- In the root zone since
- 2014
- Delegated 17 April 2014
- Who can register
- Open to anyone worldwide, with no eligibility check of any kind
- Checked against the registry's own policy
- Our price
- £31.99 a year
- Ex VAT. Renews at the same price
Who a .wtf domain wins, and who it loses
The registry has no opinion about this one. Binky Moon runs it under the same open rules as .academy or .coffee, and the only policy that could ever cost you the name is the Identity Digital Acceptable Use Policy, which is about phishing and malware rather than language. Nobody at the registry is going to refuse you.
Your audience is a different matter, and that is the whole decision. The three letters stand for a phrase most organisations will not print in full, which means the address carries a tone before anyone reads the site. On a campaign page, a joke account or a side project aimed at people who already talk that way, that tone is the point. On an invoice, a tender document, a van or a school newsletter, it is a liability you have handed to somebody else to judge. Filtering on public sector, school and hospital networks works partly on the name itself, and you do not get to choose which list your reader sits behind.
It is also more than three times the annual price of a .co.uk, for ever. Our steer: buy it as the loud second address that points at your real one, not as the address on the letterhead.
Is .wtf the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.wtf works well if
- You are launching a campaign or a one-off landing page where being remembered after one hearing beats being safe.
- Your brand is already irreverent and your audience is consumer-facing and online, so the address never has to be read out in a boardroom.
- You own an established brand and want the .wtf version off the market before somebody else registers it to parody you.
Look elsewhere if
- The address will appear on invoices, quotes, tender documents or vehicle livery, where you will end up spelling it out to people who did not choose it.
- You sell to schools, healthcare or the public sector. Network filters there screen on the address as well as the page, and your reader cannot override them.
- It costs over three times a .co.uk every year, which is a lot for an address you may quietly stop using once the campaign ends.
If the address is going on paperwork, register the .co.uk as the real one and keep this for the campaign. See .co.uk pricing.
.wtf vs .co.uk: which should you register?
A .co.uk is cheaper, tells Google the site is British, and can be said to anyone. This extension does none of those things, and it is not trying to. They are complements rather than alternatives.
Where people go wrong is running the .wtf on its own because it was the memorable idea in the meeting. Six months later the address is on a quote to a council, and nobody wants to read it out. Register both, point the .wtf at the site, and you keep the joke without betting the business on it. That costs about the price of one takeaway a year more than the .wtf alone.
.wtf domain questions, answered
What people ask us before registering a .wtf domain.
Can't find what you're looking for?
Ask us directlyTechnically yes, and every domain we sell includes free DNS management, email forwarding and one free 10GB mailbox, so it will work exactly like any other address. The question is not whether the mail sends, it is who reads it. An address like this in the From line will be judged before the message is, and some corporate and public sector filters score unfamiliar endings more harshly than an established .co.uk. For a marketing campaign that is fine. For invoices and quotes it is a risk you do not need to take.
Only for the reasons any Identity Digital extension can be suspended, and the language of the extension is not one of them. The Acceptable Use Policy lists malware, phishing, spam, botnets, denial-of-service attacks and similar abuse, and reserves the right to suspend, cancel or lock a name for those. Rude is not on the list. What can catch people out separately is the reserved and premium names list, which can make a name unavailable to buy without anyone else having registered it.
Take the annual price on this page and multiply by five, because a domain is a subscription rather than a purchase. On current pricing that is over three times what five years of a .co.uk would cost, and the gap does not close. Weigh that against how long you expect to use the address. A campaign domain you retire after a year is cheap either way. A permanent second address you renew for a decade adds up, and the cost sits on the same line every year whether the campaign worked or not.
Included with Your .wtf Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other Community Domains Extensions
Register your .wtf domain today
Secure your .wtf domain from just £31.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
