.pizza Domain
A Slice of the Internet for Pizza
Register your .pizza domain from just £52.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .pizza domain?
The .pizza domain is tailor-made for pizzerias, delivery services, and takeaway restaurants. It's fun, unmistakable, and tells hungry customers exactly what's on offer.
Who should register .pizza?
Pizza restaurants, takeaways, delivery services, and mobile pizza ovens.
Why choose .pizza?
- Instantly appetising and memorable
- Perfect for delivery branding
- Fun and shareable web address
- Stands out from generic domains
Who runs .pizza, and since when
Registry data from the .pizza delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Binky Moon, LLC
- The organisation that runs the extension
- In the root zone since
- 2014
- Delegated 22 August 2014
- Who can register
- Open to anyone worldwide, with no food business verification
- Checked against the registry's own policy
- Our price
- £52.99 a year
- Ex VAT. Renews at the same price
What a .pizza domain costs and cannot buy
Price first, because on this one it decides the argument. A .pizza domain is among the dearer food extensions we sell, and the cost recurs every year for as long as the shop trades. Over the life of a takeaway that is a real number, spent on something that changes nothing about how the food gets to the door. Any page that skips past that is selling rather than advising.
What the money buys is memory. A delivery business lives on repeat orders, and repeat orders come from a magnet on a fridge, a leaflet in a drawer or a name somebody half remembers. A short brand plus this extension survives that journey better than a longer compound address does, and it lets the name itself stay short because the food is already named after the dot.
What it does not buy is a place in the local pack. Google describes generic top-level domains as not associated with specific locations, and the required properties for local business structured data are the name and the address, not the domain. The results for pizza near me are assembled from your Google Business Profile, your address, your hours and your reviews. No extension has ever moved that list.
The registry is Binky Moon, part of Identity Digital, delegated on 22 August 2014. Certain names are held back as premium under the group's reserved names policy, and the registry can change that list, so check the price on the exact name before you build a brand around it. If you run one shop, buy the .co.uk first and come back to this when there are three.
Is .pizza the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.pizza works well if
- You are building a delivery or takeaway brand where people order from memory, and a short name plus the food beats a longer compound .co.uk.
- You run a mobile oven, a pop-up or a small franchise, and you want one address that travels between towns without a place name locked into it.
- You print on boxes, leaflets and a van, where an address that reads in a single glance is worth paying for.
- The obvious .co.uk went to another pizzeria years ago and you would rather not add a town or a hyphen to work around it.
Look elsewhere if
- The price. This is one of the dearer extensions on the food list, every year, in a business run on thin margins, and premium names cost more again.
- One shop with a local catchment gains nothing in search, because the local results are built from your Google Business Profile rather than your domain.
- Some customers will hear it and type .com. Mid-order, on a phone, that is a lost sale rather than a mild annoyance.
One shop, local trade? Put the money into the .co.uk and into keeping your Google Business Profile accurate. See .co.uk pricing.
.pizza vs .co.uk: which should you register?
For a single takeaway this is close to settled. The .co.uk costs a fraction of the .pizza, tells Google the site is British, and gives a UK individual free WHOIS privacy under Nominet's consent rules. Nothing on the .pizza side answers any of that.
The picture changes once the brand matters more than the postcode. A group opening its third site, a franchise, or a mobile oven working events across three counties all want an address with no geography in it, and that is where the food after the dot starts earning. The test is simple: if a customer would search for you by name, the extension helps. If they would search for pizza plus a town, it does not.
Where both are affordable, take the .co.uk as the address on your invoices and the .pizza as the one on the box.
| .pizza | .co.uk | |
|---|---|---|
| Location signal | None | United Kingdom |
| Annual cost | Among the dearer food extensions | Low |
| WHOIS privacy | Paid add-on | Free for UK individuals |
| Transfer to us | Days, with an authorisation code | Near instant IPS tag change |
| Says what you sell | Yes, in the address | No |
.pizza domain questions, answered
What people ask us before registering a .pizza domain.
Can't find what you're looking for?
Ask us directlyThe current price is shown on this page, and it is one of the higher figures on our food list. Two things are worth adding to it. The price recurs annually for as long as you hold the domain, so judge it over ten years rather than one. And short, obvious names are often classed as premium under Identity Digital's reserved names policy, which means the registration and renewal figures for the exact name you want can both be higher than the standard rate. Ask us to check the specific name.
No. Those results are drawn from Google Business Profiles, addresses, opening hours and reviews, and Google describes generic extensions as not associated with specific locations. Its own requirements for local business structured data are the business name and address, with no mention of the domain. If local visibility is the goal, claim and complete your Google Business Profile, keep the hours accurate over bank holidays, and get the address and phone number on every page of the site.
Yes. There is no food business registration to evidence, no hygiene rating threshold and no proof that you sell pizza at all. Identity Digital lists it in its portfolio with no eligibility note. The registry's Acceptable Use Policy still governs what you may do with it, and it reserves the right to deny, suspend, cancel, redirect or transfer a registration where that policy or the law is breached. Availability, not eligibility, is what will stop you.
A .co.uk for one shop, a .pizza once the brand travels. The single site is found through maps, the local pack and leaflets, and a .co.uk supports that at a lower price with a UK signal the .pizza cannot give. A group, a franchise or a mobile oven working several towns has no single catchment to signal, and a short brand plus the food reads better on a box than a compound name does. Many end up with both and redirect one.
Included with Your .pizza Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other Food & Drink Domains Extensions
Register your .pizza domain today
Secure your .pizza domain from just £52.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
