.life Domain
Live Large with a .life Domain
Register your .life domain from just £31.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .life domain?
The .life domain is as broad as the word itself. Lifestyle bloggers, life coaches, life insurance providers, and memorial tribute sites all claim it. That breadth is a strength: whatever aspect of life your site covers, the extension fits. It's warm, optimistic, and pairs well with personal and brand names.
Who should register .life?
Lifestyle bloggers, life coaches, life insurance providers, and memorial tribute platforms.
Why choose .life?
- Broad enough for any niche
- Warm and optimistic tone
- Pairs well with personal names
- Strong availability for brand names
Who runs .life, and since when
Registry data from the .life delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Binky Moon, LLC
- The organisation that runs the extension
- In the root zone since
- 2014
- Delegated 8 May 2014
- Who can register
- Open to anyone worldwide, with no eligibility checks or documents to supply
- Checked against the registry's own policy
- Our price
- £31.99 a year
- Ex VAT. Renews at the same price
How .life domains are used, and the renewal trap
Most extensions name a category. The .life domain does something else: it finishes a sentence. Put an ordinary noun in front of it and the whole address reads as a phrase, which is why the names that land on this extension tend to be two words that already belong together. Put a limited company name in front of it and the effect vanishes, because "Henderson Joinery" plus "life" is not a phrase. It is a company name with a word stuck on the end.
Apply that test before you look at price or availability. Say the full address out loud to somebody who has never seen it written down. If it sounds like something a person would actually say, the extension is doing work for you. If you find yourself spelling it and then explaining what .life is, you have bought a longer .co.uk for roughly three times the annual cost.
The extension entered the root zone on 8 May 2014, in the first wave of the 2012 round of new generic extensions. IANA's delegation record shows it went to Trixy Oaks, LLC, one of hundreds of single-purpose companies created to hold individual applications. On 23 March 2018 IANA recorded one transfer moving .academy and 195 other extensions into Binky Moon, LLC, part of Identity Digital. Very little about .life is now decided on its own merits. The reserved-name list, the premium price tiers and the acceptable use rules are portfolio policies applied across roughly two hundred extensions at once.
The renewal problem nobody selling it mentions
Memorial and tribute sites are one of the uses this extension attracts, and they are the one use where an annual bill is a structural weakness rather than an expense. A memorial is meant to outlast the person who built it. A domain stops resolving the year the card on the renewal expires, and the people who would notice are usually the last to have the login. If a .life is going to carry something meant to be permanent, register it for the longest term your registrar allows, put the renewal on a payment method that will not lapse with a job change, and make sure at least one other person knows the account exists. That advice applies to any extension, but it bites harder here, because nobody is watching the traffic on a memorial the way they watch a shop.
For an ordinary trading business selling to UK customers, we would still point you at the .co.uk first. A .life earns its place when the phrase works and you can hear that it works.
Is .life the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.life works well if
- The word in front of the dot already pairs with "life" in normal speech, so the whole address reads as a phrase rather than a name with a suffix attached.
- The .com for your idea went in the 2000s and every version still free is hyphenated, padded with a filler word, or five syllables longer.
- People will mostly hear your address rather than read it, on a podcast, a radio advert or a card handed across a table.
- You are registering a campaign, project or tribute site that sits alongside a main domain and needs to stand on its own.
Look elsewhere if
- The annual price is around three times a .co.uk and it repeats for as long as the site exists. On a project that earns nothing, that gap is what kills it in year four.
- Most of your customers search from the UK. A .co.uk carries a geographic signal in Google that this extension does not, and it costs a fraction as much.
- The site has to outlive whoever set it up. A lapsed renewal takes a memorial or legacy site off the internet with no warning to the people who care about it.
- Your name before the dot is a company name rather than a word. The phrase reading is the whole benefit here, and a company name does not produce one.
Trading with UK customers under a business name rather than a phrase? A .co.uk does more for local search and costs far less every year. See .co.uk pricing.
.life vs .com: which should you register?
This is the comparison nearly every .life buyer is really making, and it is usually settled by what is left. A two-word .com in any established category has been gone since the 2000s, so the choice is normally between a short address that reads as a phrase and a longer .com that reads as a compromise.
Where .com still wins: it is what people type when they half remember your name, it works on the phone with no explanation, and it never has to be justified to a cautious customer. Where .life wins: availability, brevity, and the fact that a good pairing sounds deliberate rather than like the fourth option.
If both are free and the budget stretches, take both and redirect one at the other. That removes the question entirely, and it costs less than most people expect, because the .com is the cheaper of the two.
| .life | .com | |
|---|---|---|
| Root zone since | 2014 | 1985 |
| Registry | Binky Moon, LLC (Identity Digital) | VeriSign Global Registry Services |
| Reads as | The end of a phrase | A name |
| Short names left | Plenty in most categories | Almost none without hyphens |
| Annual cost | Around three times a .co.uk | Low |
| Typed by default | Visitors often try the .com | The default guess |
.life domain questions, answered
What people ask us before registering a .life domain.
Can't find what you're looking for?
Ask us directlyAnyone, anywhere. There is no residency test, no trade or sector requirement, no professional body to belong to and nothing to supply at the point of order. Registration is first come, first served through any accredited registrar. The registry, Binky Moon, LLC, publishes no eligibility policy for this extension, which is the normal position across the Identity Digital portfolio apart from a handful of extensions that do carry checks.
Check the price on this page, and read it as a recurring bill rather than a purchase. A .life sits at roughly three times a .co.uk, and unlike a .co.uk the transfer is chargeable too. Some names are held in a premium tier by the registry and quote well above the standard price, so search the exact name you want before you plan a brand around it.
It is neutral. Google has published that keywords in a top-level domain give no advantage or disadvantage in search, so a .life will not rank you for anything the words in your domain happen to say. What it does affect is the click, because a short, readable address in a result can earn attention that a padded one does not. If UK local visibility is the goal, a .co.uk carries a country signal that no generic extension can match.
Yes, and it is one of the uses the extension is chosen for, but go in knowing the weak point. Domains are annual, memorials are not, and the site disappears the year a renewal fails. Register for the longest term you can, use a payment method that will still be valid in five years, and give a second person access to the account. A memorial that goes offline quietly is worse than one that was never built.
Binky Moon, LLC, part of Identity Digital, according to the IANA root zone database. The extension was delegated on 8 May 2014 to Trixy Oaks, LLC, a single-purpose applicant company, and IANA recorded its transfer into Binky Moon on 23 March 2018 as part of one movement covering .academy and 195 other extensions. Policy, pricing tiers and reserved names are set across that whole portfolio.
Yes. You will need the authorisation code from your current registrar, the domain must be unlocked, and it must be more than 60 days past registration or its last transfer. Expect a few days rather than the near-instant IPS tag change a .uk domain gets. Your remaining registration period carries over and the transfer adds a year. Every domain here includes free DNS management, email forwarding and one free 10GB mailbox. WHOIS privacy on .life is a paid add-on, because the free option applies only to .uk extensions.
Included with Your .life Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other Community Domains Extensions
Register your .life domain today
Secure your .life domain from just £31.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
